Seduction is all in the scent. Playboy
Fragrances Malaysia brings playfulness into the game of seduction with its new
sexy range the King and Queen of the Game.
Consisting of eau de toilette and deodorant
spray, the range is an answer to young men wanting to make the leap from boy to
men, as well as to bold young woman who are not afraid to make the first move
for what they want.
“Whether you are naughty or nice, Playboy King
and Queen of the Game says it best for you. Its complex and alluring scent is
perfect for one to play it confident, sophisticated, or sassy in the social
arena,” says Carolyn Kong, Marketing Manager of Coty Malaysia Sdn Bhd in her
speech during the launch of the range.
The King of the Game range, tailored for men,
tease the senses with a cocktail of masculine and adventurous scents – blending
lemon, cardamom and black pepper with addictive notes of black coffee, Granny
Smith apple and Jägerbomb. Yet, the boldness is balanced by a sweet but subtle
tone of vanilla, cedar and patchouli. In contrast, the Queen of the Game range
is a composition of elegant floral notes. The sweet and vivacious combination
of jasmine sambac and orange blossom is accentuated by passionflower, coffee
foam and coffee absolute. Beneath the passionate scent, delicious notes of
chocolate, Tonka bean, cedar and patchouli invites attraction.
The magnetic mix of scents is topped with the
technological breakthrough of the King and Queen of the Game deodorant spray.
Featuring the SkinTouch Innovation, the formula is designed to retain freshness
and fragrance for 24 hours a day. When spraying this deodorant, the
encapsulated fragrance beads contained in it are released onto skin and are
reactivated throughout the day. When someone touches or caresses your skin, the
friction tears the capsule and releases the scent within the bead. In other
words, this product allows one to smell fantastic all day, especially during
skin-on-skin interaction.
In the heat of the moment, it’s essential to
keep your cool. That’s why Playboy SkinTouch deodorant spray delivers 24 hours
odour and freshness control.
Playboy Fragrances has developed a bold pack
design including a new custom male deodorant spray cap, punchy new graphics and
a tall, elegant shape. The tactile spray cap puts power at your fingertips with
its sleek, silver press-button that’s embellished with the outline of the
rabbit head. And thanks to slidable Play-Pause on-off positions, you can put
the can into a gym kit or overnight bag safe in the knowledge it won’t spray
everywhere.
To match its playful and exciting scents,
Playboy Fragrances has revamped the designs of all its products as well,
including the King and Queen of the Game.
(top left) Sunny Wong (National Sales Manager of Coty Malaysia Sdn Bhd), Pheong Kak Hing (Business Unit Controller of Coty Malaysia Sdn Bhd), Carolyn Kong (Marketing Manager of Coty Malaysia Sdn Bhd) and Bryanne Wong (Marketing Executive of Coty Malaysia Sdn Bhd) at the Playboy Fragrances King & Queen of the Game media launch.
Other than unveiling its new fragrances during
the event, Playboy also crowned the winners for its King and Queen Challenge
that ran in mid-October. The contest featured videos detailing situations that
requires one to stand out among others to win the hearts of an attractive
stranger. To participate, one will have to post a seduction strategy in the
form of comments or videos on Playboy Fragrances’ social media page.
Muhammad Taufiq Firdausi and Michelle Chua
Khit Yeng came out top for their creativity in stealing hearts, and each bagged
a brand new iPhone 7, a makeover session, an exclusive invitation to the
Playboy Fragrance Malaysia party, and a feature on the Playboy Fragrances
Malaysia Facebook.
For Taufiq, a king of the seduction game is
someone confident and bold enough to take risks. “I believe in the saying that you miss all the
shots that you didn’t make. So, when a girl catches my eye, I will find a way
to approach her. If she does not reciprocate the interest, that’s fine, I’ll
move on. Seduction is like a game, sometimes you win, sometimes you lose. But
being too scared to try – that’s not sexy at all,” says Taufiq.
He adds that Playboy Fragrances suits his
boldness and boost his confidence when chatting up an attractive stranger.
“It’s like having a wingman – I feel like
Playboy Fragrances eau de toilette and deodorant got my back. I just want to
make sure that I stay in the game at all times and Playboy Fragrances make it
easier for me to do so,” explains Taufiq.
Chua is also not one to play coy – if she
likes a guy, she does not mind making the first move.
“Am I nervous about rejection? Sure! But I
tell myself that if a guy can’t handle my bold style, then I don’t want to
waste my time on him either,” she emphasises.
“I can fix my make-up or my clothing, but it’s
hard to ensure myself smell good after a long day. However, with Playboy
Fragrances, I am no longer worried. Its eau de toilette and deodorant scent,
both elegant and passionate, lasts all day and helps keep me in a confident and
sexy mood,” says Chua.
The seduction game is on, press to ‘play’! Get
your hands on Playboy’s King and Queen of the Game at major stores and
pharmacies nationwide. The King of the Game eau de toilette retails at RM39.90
while the Queen of the Game retails at RM42.90. Both the deodorants are priced
at RM18.90 each.
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