Attention all Malaysian parents! The best thing of 2017 has yet to come
until you read this! Do you know that your child could be the next shining star
in the international arena? Across the globe, LEGO is searching for the next
designer to partner for the new LEGO Friends playset. If your child has in mind
a fantastic idea for the next social hangout place in Heartlake City, LEGO is
ready to see it. And, the ultimate great news is that your child’s design will
be mass manufactured and on sale in all Toys “R” Us stores worldwide, along
with a personalized minidoll in his/her likeness!
The LEGO Friends Designer contest is LEGO’s first-ever, global crowdsourcing
challenge of its kind in celebration of the 5th anniversary of LEGO
Friends. This collaboration between LEGO and Toys “R” Us invites children between the ages of 6 and 12 years old to design
and build the next concept model for LEGO Friends.
Introduced in 2012, the LEGO Friends is a product range designed
primarily for girls. Its theme is centered on the everyday lives and
personalities of five best friends in a fictional hometown called Heartlake
City. Each of the
friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and
interests, such as animals, performing arts, invention and design – all of
which are reflected in the models.
So here’s the
challenge: Encourage and inspire your child to add unique touches to the iconic
Heartlake City by designing the next hangout place where your child would like
to share friendship moments with best friends!
Only one idea will be chosen and turned into an actual model for the
LEGO Friends playset and sold at Toys R Us stores worldwide. The grand prize
winner for this contest will get the chance to visit LEGO headquarters in
Billund, Denmark and become the LEGO Friends designer, participating in every
step of the design process of the final model to be sold globally. The winner
will also be represented as one of the minidolls featured in the final model.
Simply follow these three easy steps to enter – upload four pictures of
the model design showing from four angles, give it a creative title and include
a short description to explain the inspiration behind the creation. All entries
must be submitted by the child’s parent on Facebook via the LEGO Facebook
application available on http://www.LEGO.build/FriendsDesigner before the
February 28th 2017 deadline.
Jacob Leighton
Rennison, Senior Marketing Manager of LEGO Malaysia said: “We are delighted to announce our first-ever crowdsourcing contest in
collaboration with Toys “R” Us. As we celebrate the fifth anniversary of LEGO
Friends, we hope to give children around the world a once-in-a-lifetime
opportunity to bring their imagination to life. At LEGO, we always believe in inspiring
the imagination and developing the creativity of builders of tomorrow. This
contest offers every child a great platform to be part of the LEGO Friends
creation and shines a light on their immense talent.”
Ms. Carol Chua,
Country Manager of Toys R Us Malaysia said: “We are
thrilled to be partnering with LEGO to support this first-ever global
crowdsourcing contest for kids. At Toys
“R” Us, we are passionate about nurturing and stimulating every child’s
imagination and this unique LEGO Friends Designer contest is a new and
innovative opportunity to unlock every child’s creative potential.”
To read the complete rules and guidelines for the LEGO Friends Designer
contest, kindly visit: LEGO.build/FriendsDesigner
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