The warm weather is killing us literally in
Malaysia, don’t you agree? In a time where the weather is erratic here in
Malaysia, Korean-made Ginkgo Natural promises to nourish the skin to keep it
feeling fresh and lively. The Ginkgo Natural range is one of many prestigious
products, backed up by research and certified patents. This drive for quality
is one of the reasons for their establishment in over 20 countries such as China,
Japan, USA and now Malaysia.
Ginkgo Natural is the best-selling
all-natural range curated under the multi-billion dollar Korean cosmetic giant,
Charmzone. This popular skincare brand is now brought to Malaysia’s shore by
its sole distributor, CJ IMC - Korea’s leading cosmetic distributor and premium
merchandiser.
From left to right: Lee Yong Jin, Managing Director of CJ IMC for Southeast Asia; Bruce Lim, Vice President of Merchandising for 11street; Agnes Lim, Malaysian model and actress; and Lee Young In, Managing Director of Ginkgo Natural/Charmzone; posing at the exclusive launch of Ginkgo Natural on 11street
11street, one of the largest e-malls in
Malaysia, is proud to be the first in Southeast Asia to feature exclusively the
range of Ginkgo Natural products to cater to the Malaysian market.
“Charmzone is very established in Korea, so
it gives us great pleasure to partner 11street to feature our Charmzone’s
Gingko Natural range for the very first time in Southeast Asia. Ginkgo Natural
is one of the most popular Korean cleansing products that has hit strides in
the Korean market through e-commerce. While e-commerce is already at its peak
in Korea, Malaysia is still in its growing stage; therefore, it presents us
with the perfect opportunity to tap into the Southeast Asian market through
11street to extend our products to lovers of Korean skincare in Malaysia. We believe we can achieve this through
11street, thanks to the enormity of its platform and Malaysians’ admiration towards
Korean culture,” said Lee Yong Jin, Managing Director of CJ IMC Southeast Asia.
Vice President of Merchandising for
11street, Bruce Lim said during the media event: “We are motivated by this
partnership with Ginkgo Natural to provide high quality, prestigious and
affordable beauty products for our consumers. As part of our recently launched
‘Shop The World’ campaign, we aspire to bring in more international products
for our Malaysian market. Therefore, by bringing in renowned brands such as
Ginkgo Natural, 11street sees an opportunity to build bridges between the brand
and our consumers. We believe that Ginkgo Natural is a good fit due to its
product efficacies, thanks to its all-natural ingredients. Ginkgo Natural is
one brand that packs a silent but robust punch.”
As part of the partnership, 11street will
feature Ginkgo Natural’s basic skincare range, which encompasses three steps –
cleansing, toning and moisturising. For the first step, Gingko Natural features
the Cleansing Tissue for make-up removal, and the Cleansing Foam to clean off residue
make-up and is suitable for all skin types. Meanwhile, the Ginkgo Natural Skin
Toner helps tighten pores and balances skin pH after cleansing, to prepare it
for the third step – moisturising. Ginkgo Natural suggests the use of its
Essence to lock in moisture and promote skin repair, before applying the
Emulsion in the day, or the Cream at night. The former leaves a light and
lingering feeling on the skin, while brightening it up at the same time. The
latter supplies skin with more moisture, yet making it feel light and fresh.
Ginkgo Natural has the whole range of products for daily skincare routine,
include Ginkgo Cleansing Tissue, Ginkgo natural cleansing foam, Ginkgo natural skin toner, Ginkgo natural eye
cream, Ginkgo natural essence, Ginkgo natural emulsion for day use, and Ginkgo
natural cream for night use plus other skincare products for special needs.