For the First Time in Southeast Asia, You Can Customise Your Own Barbie

In  a  continuous  push  to inspire  the  limitless  potential  in every girl, Mattel is introducing the first Barbie customisation experience in Southeast Asia – Barbie:  Create  Your  Own. 
Barbie:  Create  Your  Own allows  girls  to  use  the endless  possibilities  of  their  imagination  to  customise  a  brand  new  Barbie  that  they can call their own.

Barbie: Create  Your  Own

Sunway Pyramid (LG 2, Orange Concourse) - 23rd to 28th May 2017, 10am to 10pm

Mid Valley - 1st to 4th June 2017, 10am to 10pm

KLCC - 8th to 11th June 2017, 10am to 10pm

One Utama -14th to 18th June 2017, 10am to 10pm

From left to right: Wayne Chua, Celestia, Feina Leow, Senior Merchandising and Marketing Manager, Toys "R" Us,  Loo Hoey Theen, Director of Marketing, Sunway Pyramid, Michelle Wan, Snr Manager of Consumer Products, Mattel Southeast Asia, Jennifer Bay, Brand Manager, GIRLS Mattel Southeast Asia, Elaine Daly, Eva, Dynas and Khyra showing their customised Barbie dolls

“We  always  strive  to  remain  relevant to  the  next  generation  of  parents  and  girls. Barbie   continues   to   be   aspirational,   and   a   vehicle   for   self-expression and storytelling,” said Fong Jia Li, Head of Marketing of Mattel Southeast Asia during the event takes off at Sunway Pyramid yesterday.

“This season, we want to spark girls’ imagination in storytelling by enabling them the experience of customising their very own Barbie world with a wide range of fashion pieces and playsets to play out a world of endless possibilities. Our goal is to empower girls with choices and unlimited possibilities,” added Fong. “Through the power of open-ended play, storytelling and imagination, girls can imagine anything they want to become through Barbie.”

At Barbie:  Create  Your  Own, girls  can  pick  a  Barbie  doll  of  their  choice  and  style  it with a wide range of fashion pieces such as dresses, tops, skirts, pants and shoes. They could even pick playsets and accessories for their customised Barbie doll. Each customised  Barbie  doll  comes in  a  special  packaging  printed  with  the  name  of  its creator. In support of Barbie’s philosophy of “a woman has choices,” as said by Ruth Handler, the creator of Barbie, Barbie: Create Your Own is basically designed to help girls realise that, through imagining and creating their own Barbie world, they have choices in their world and can be anything they want to.

Its aim is to ultimately, through choices and creativity, help girls feel empowered and confident in themselves. Other interesting activities exclusively held at Sunway Pyramid for the Barbie: Create Your Own event include  a  Barbie  colouring  contest  as  well  as  storytelling workshop where girls can learn from a creative storyteller how to bring their Barbie world to life. Barbie:  Create  Your  Own is  open  to  public, feel free to bring your daughters and girl friends to join it.

For  more  information,  please  visit barbie.mattel.my and www.facebook.com/officialbarbiemalaysia.