F&N "Hang Tarik" - the Gold Standard and Teh Tarik Master

F&N continued its heritage in helping Malaysians enjoy treasured taste moments by introducing the “Gold Standard” and Teh Tarik Master, “Hang Tarik” at Mydin USJ on 20th May 2017.

F&N Teh Tarik Mega 2017 began with Teh Tarik Master, Hang Tarik F&N, bedazzling the crowd with Teh Tarik moves.

F&N has preserved the heritage of the original Teh Tarik whilst strengthening the real great taste across generations and ethnic groups. With its recent Hang Tarik F&N campaign, F&N is once again bringing delight to Malaysians by sharing the best way of making a perfect Teh Tarik Ori for family, friends and customers.

From left: Mr. Jauhar Munir (First Vice President of Brand Marketing F&N Beverages Marketing), Ms. Eileen Chan (Senior Marketing Manager of F&N Beverages Marketing), Hang Tarik F&N, Mr. Joe Yap (Senior Brand Executive), and Ms. Nizfaraz Noor (Business Group Head of MullenLowe).

Senior Marketing Manager of F&N Beverages Marketing, Ms. Eileen Chan commented at the event, “F&N Sweetened Condensed Milk and F&N Evaporated Milk is the perfect taste enhancer that helps Malaysians to achieve the gold standard of Teh Tarik Ori.”

Participants astounded the crowd at Mydin with their hidden skills in performing Teh Tarik after completing each station, demonstrating how Teh Tarik Ori is has always been best enjoyed as a heritage of our rich Malaysian culture. 

Shoppers at Mydin for the very first time had the chance to learn to make the perfect Teh Tarik Ori through a series of simulated game obstacles to be completed within a set time frame. “Organising experiential events such as the one today is a good platform for us to share, engage and reward our loyal customers in a fun way. It has been said that years of training and experience is needed to learn the art of making Teh Tarik, but now everyone can learn to make a perfect cuppa which has a “just nice” sweetness that is creamy, smooth and frothy; all you have to do is “kahwin” F&N Sweetened Condensed Milk and F&N Evaporated Milk,” Ms. Eileen added. 

Phakir, Teh Tarik King 1st runner up of 2013 and 2014, brought to life the richness of Kedah’s traditional culture through his performance at F&N Teh Tarik Mega 2017.

At the launch, F&N unveiled its new F&N Raya Dengan Hang Tarik video which featured Hang Tarik F&N coming to the rescue of a frazzled family preparing to welcome their guests during the festive season by sharing the secret to making a good cup of Teh Tarik Ori. The other key highlight of the event was when Hang Tarik F&N and the F&N Teh Tarik Experts came together to bedazzle the crowd. With Teh Tarik moves that incorporated the unique and diversified cultures across Malaysia, the experts demonstrated how Teh Tarik Ori best enjoyed within the context of authenticity and heritage of our rich Malaysian culture.

Shoppers at Mydin had the chance to learn to make the perfect Teh Tarik Ori while standing a chance to win home prizes and treasured taste moments.

F&N’s superior dairy products are a familiar and essential part of Malaysian lifestyles and tastes. Being the preferred dairy mix to a perfect brewed cup of Teh Tarik Ori, F&N Sweetened Condensed Milk and F&N Evaporated Milk is everyone’s trusted favourite for all occasions. For more information on F&N Sweetened Condensed Milk and F&N Evaporated Milk, please visit www.fn.com.my