Our favorite annual brands' award - Guardian’s Outstanding Brands Award 2017 (OBA) is back! This marks the 17th
edition of its highly popular annual award for health and beauty
brands.
Ms. Christina Low, Marketing Director Guardian Malaysia (left) and Ms Shirley New, Senior Marketing Manager Guardian Malaysia checking out the OBA 2017 online voting site
The
annual award, first introduced by Guardian Malaysia in 2000, has been
premised on connecting its millions of shoppers to all its business
partners and brand owners, by having the shoppers vote for the most
outstanding brand.
Ms
Christina Low, Marketing Director of Guardian Health and Beauty Sdn
Bhd said: “The Outstanding Brands Award is our way of
celebrating with our business partners and giving recognition to
brand excellence.”
She
said that since it was launched 16 years ago, the Award has grown in
popularity among Guardian’s shoppers, who look forward to getting
their say and having the chance to win attractive prices.
“Needless
to say, the Award has also evolved in keeping with changes in
lifestyle, spending and shoppers’ trends. This year, the OBA will
be conducted entirely in digital format. This means, all voting will
be done online,” she added.
Ms Shirley New, Senior Marketing Manager Guardian Malaysia briefing the media on Most Outstanding Brands Award 2017
For
OBA 2017, a total of 200 brands will be vying for 60 categories
ranging from hair care, face care, cosmetics, hygiene, supplements,
medication, mother and child products, and many more. There will be
one most preferred brand award for each category.
For
shoppers, they stand a chance to win one of the 50 prizes, totaling RM25,000 in Guardian vouchers.