Laneige Malaysia Turns On the Tap for Minority Groups Across Rural Settlements in Malaysia

Living in the city, we are fortunate to have clean water easily. But, do you know that there are poor people who are still using dirty river water for their everyday life? The unsafe water has been threatening their life and health, hence they need clean and safe water. One easiest way for us to help them is participating Laneige Malaysia ‘Waterful Sharing Campaign’.

With the aim to provide access to clean water for orang asli communities in the country, this year marked the 3rd successful runs of Laneige Malaysia's ‘Waterful Sharing Campaign’. Since the launch of the campaign in May, the brand successfully raised RM100, 000 through the sale of its CSR Water Sleeping Mask, in which RM10 from the sales were directed towards the campaign fund. Laneige donated 30 units of Life Straw point-of-use community water filtration systems to facilitate clean drinking water for villagers & inculcate the importance of drinking good quality water for body & skin.

L to R: Foong Winnie, Brand General Manager of Laneige Malaysia; Dr Teh Su Thye, Chief Executive Officer of GPF; villager & Mr. Bah Chong.

I have visited orang asli settlements a few times before and I know the hardships they face. Skin care & beauty plays an important role in our brand & after hearing their plight from our partner Global Peace Foundation, it broke my heart to know that there are still many Malaysians deprived of life’s basic need, said, Foong Winnie, Brand General Manager of Laneige Malaysia.

Laneige Malaysia & Global Peace Foundation Malaysia (GPF) jointly mobilized assets, volunteers & invited members of the media to join the official water filtration handover ceremony to communities at Kampung Ulu Geroh, Perak last month. The recipients, whom seem thrilled by the support, performed an interactive dance to welcome all the guests. They also participated in activities such as kids’ fun workshop and arts & crafts organized for them throughout the day.

The women were treated to an all-exclusive Laneige Beauty Makeover to express the importance of taking care of their skin as well as reiterate the benefits of drinking good quality water for skin. The team also sponsored stationaries & ‘Refill me’ water bottles for all schooling children in the community. During the course of activities, the team paid courtesy visits to a few homes in the village to hear their plight first-hand & provide the necessary assistance needed.

Staying true to our commitment, we at Laneige are happy to be contributors to causes that uplift lives of Malaysians & we hope the water filters donated will be of good use to the community, Foong continued.

Dr Teh Su Thye, Chief Executive Officer of GPF, added, we are grateful for this partnership & happy that Laneige’s contribution was timely as it sets an example of how corporate organizations can play a pivotal role to aid these situations.

This year’s chapter has benefitted more than 880 residents across FIVE (5) villages including the newly identified Kampung Ulu Geroh & Kampung Poh in Perak as well as Kampung Padang, Pahang.