Why is
this Book Written?
Personal
Branding is essential for everyone regardless if you are an
entrepreneur or a corporate executive. If you do not manage your own
personal branding, others will do so on your behalf through their
perception of you.
While
many in the world focus on the form or the communication of personal
branding, Personal Branding
expounds the balance between the Substance, the Positioning, and the
Form.
How is
this book presented?
There
are 3 main sections: Brand Audit which focuses on the Substance
behind a person. The second is the Brand Strategy which is about the
Positioning
of the Brand. Lastly, there is a section on Brand Communication which
focuses on the Form
of the personal branding.
Every
chapter in Personal
Branding 247 begins
with a powerful quotation by the author followed by a concise
discussion of the strategy. The strategies discussed are
authenticated by the Author’s Story. Each chapter ends with several
Points to Ponder so that readers can focus on key consideration
before they embark on their own journey.
For more
information about Personal
Branding 247
Website - personalbranding247book.com
Facebook page - personalbranding247book
1 comment:
personal branding.... cool... that is the hot topic nowadays. it seem a good book to have... thanks for sharing
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