Underarm
skin is delicate, and plucking hairs out by the root can damage the
hair follicles, leading to ingrown hairsi
and enlarged poresii.
The alternative isn’t any better
while shaving, the pressure of the blade on uneven underarm skin can
lead to small cutsiii.
In addition, debris
removed during shaving may contain up to 36% of skin!iv
As
hair removal damages your skin and often causes irritation, NIVEA
has developed Protect & Care, a
deodorant that is enriched with the essence of NIVEA crème,
capturing the brand’s heritage of quality beauty creams with its
distinctive care ingredients and delicate scent. NIVEA Protect &
Care deodorant offers long-lasting protection of up to 48 hours and
at the same time, the innovative and skin-friendly formula gently
cares for your skin, keeping you fresh all day giving you softer and
smoother underarms.
“At
NIVEA,
we believe in products that protect and care for the skin from top to
toe. In our busy lives, many people overlook the little things such
as skin damage caused by shaving and tweezing. Some areas need a
little extra attention hence NIVEA
Protect & Care deodorant offers the same care that is found in
all NIVEA products, applied to the needs of underarm skin,” said Ng
Hock Guan,
Country Manager for Beiersdorf Malaysia & Singapore.
In
line with NIVEA’s
core value of care, NIVEA Protect & Care will be organising the
NIVEA Care Run
on 29 October 2017 (Sunday). The 5 km NIVEA
Care Run, held at
Precinct 6 Putrajaya, features educational activities that raise
awareness about underarm care. Participants are also able to share
the care with friends and family through the exclusive NIVEA Protect
& Care gift pack in the run kit. They will also get a chance to
win great prizes in the lucky draw during the run.
In
addition, a portion of the proceeds from the run will go towards
Yayasan Budi Penyayang Malaysia (Penyayang),
a charitable organisation, which raises and distributes funds to
support needy Malaysians. With a target of at least 3,000
participants, each individual runner will also be doing their part to
help Malaysians in need to receive assistance in areas such as
education and healthcare.
Lending
support to this cause are local celebrities Siti
Saleha, Nadia Heng and Fiqrie
who will be there to meet, greet and cheer on the participants.
Come
experience a fun-filled event and
show your care for communities in need by signing up at
www.niveacarerun.com.my.
Registration is RM65
per person and each participant will receive a run kit and NIVEA
goodies worth more than RM100.
NIVEA
Protect & Care is
available in 50ml roll-on bottle at RM11.30 and 150ml Spray Bottle at
RM17.50 (West & East Malaysia). NIVEA
Protect & Care is
also available in all leading stores and pharmacies nationwide.
For
more information, visit www.facebook.com/mynivea
to find out more about NIVEA products.
i
Bustle, “Should You Pluck Your Armpit Hair? What An Expert
Dermatologist Has To Say”,
https://www.bustle.com/articles/157465-should-you-pluck-your-armpit-hair-what-an-expert-dermatologist-has-to-say
iii
Good Housekeeping, “9 Embarrassing Questions You Have About Your
Armpits”,
http://www.goodhousekeeping.com/beauty/anti-aging/a37913/common-armpit-problems/
iv
G.
A. Turner et.al “Impact
of shaving and anti-perspirant use on the axillary vault”,
International
Journal of Cosmetic Science,
2007, 29,
31–38
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