Donate. Support. Recycle @ Neubodi Bra Drive 2017

Neubodi Bra Drive is back for the 5th consecutive year. This year, Neubodi Bra Drive is running from now until 5th November 2017. As Malaysian lingerie specialist brand, Neubodi has once again support the International Breast Cancer Awareness Month with this month-long “Donate. Support. Recycle” Bra Drive campaign.

Public can drop-off any unwanted or used bras in Neubodi “Bra Banks” at any Neubodi stores nationwide. Neubodi will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they warn a livelihood selling second-hand bras. Beneficiaries of the “Donate” initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sough-after essential item – providing comfort and self-esteem.

Keeping textile away from the landfills, bras not suited for donation will be collected by Neubodi's strategic partner, Life Line Clothing. Using proprietary technology, raw materials of bras such as spandex, nylon, metal wire and plastics will be converted into reusable solid fuel commonly used to power industrial boilers and generators. This “Recycle” initiative is Malaysia's first activity of its kind.

Neubodi has partner with Breast Cancer Welfare Association Malaysia (BCWA) to increase public awareness that breast cancer is 'gender blind', and promote the importance of self-examination and early detection while raising funds for BCWA's “Hospital Angels” programme. In this initiative, trained specialists will visit newly diagnosed breast cancer patients and help them learn to cope with the disease in an encouraging and positive environment. Funds are raised via Neubodi's “Pedal Forward” cycling convoy that concluded on 7th Oct 2017, and exclusive sales from its GO PINK collection during the launch at 1 Utama Shopping Centre last weekends, where RM 10 from every PINK BRA purchase will be donated to BCWA.

“As a leading lingerie brand in Malaysia, we can educate our customers and the public alike on societal issues that matter through memorable initiatives as part of our “Donate. Support. Recycle” Bra Drive”, explained Ms Anne Tan, Director and Founder of Neubodi Holdings Sdn. Bhd. “While we continue to drive the awareness of breast health, breast cancer and importance of early detection, we also provide the chance for a better life for women in challenging circumstances via our Bra Bank collection. My team and I are so proud to be able to do this and of our long-term partnership with BCWA.”

The success of Neubodi's “Donate. Support. Recycle” Bra Drive campaign has been made possible with the support of strategic partners including Excel SLA (M) Sdn. Bhd and 3 Gorgeous Network. To date the campaign has collected some six tonnes of bras. Neubodi Holdings Sdn. Bhd. Has received KPWKM's CSR Malaysia Award (SME Category) in July 2017 for 'pioneering women welfare initiatives'.