Guardian Malaysia's New Concept Store

As a frequent shopper at Guardian, I noticed that they have changed some stores' layout lately. Since Guardian Malaysia has unveiled it's new concept store at Sunway Pyramid on the media event on 22nd Aug 2017, I took the chance to check it out.

We are impressed with the latest Guardian new concept store for it's bright, clean and beauty counters. As the fourth and latest of Guardian Malaysia's concept store, it is the result of Guardian Malaysia's commitment to constantly reinvent itself to enhance customers' shopping experience and to give customers the best.

Located on the Lower Ground of Sunway Pyramid Shopping Mall, the store boasts of stocking a wide range of make-up brands; including new ones, offering an exciting mix of top Korean, Japanese, Indonesia and local makes. The new brands are listed below;

From Korea: Beauty People; Feeblin; Sea N Tree; TOV from; VT Cosmetics

From Japan: LB Cosmetics; Kiss Me Femme

From India: Elle 18

From Indonesia: Pixy Cosmetics

Local brand: Sugarbelle which is founded by Malaysian boutique owner, Belle Yahya.

“We want to offer our customers a choice of quality products and what better than Korean and Japanese skincare and cosmetics products which are more suited to the Asian skin,” said Ms. Christina Low, Marketing Director of Guardian Health and Beauty Sdn Bhd.
Some of these products have a long history in their respective countries and are trusted and favored brands back home.

“In addition, Guardian Sunway is the first to stock Sugarbelle, a local make-up brand, founded by renowned boutique owner Belle Yahya. The Sugarbelle range of products include lipstick, rouge and others.”

It is also a breeze to browse the aisles as these products are displayed in a clear makeup bay that offers customer greater shopping comfort. The new concept store which boast brightly lit product displays will help ease product selection.

Besides makeup, Guardian also takes pride in its extensive range of skin care. To ensure that needs of all its customers, including those who seek gentler products or who have sensitive skin are met, the skincare range has been further divided into 3 segments, they are;

Natural and Organics. Featuring brands like Sukin and Skinfood.

Derma skincare. Brands like Avene, Eucerin, Uriage, Bioderma and other.

Sensitive skin. There is a long list of popular brands under this range.

Product testers are also available at the skincare counters for customers who wish to try the items before purchase.

As much as beauty is important, health is also a vital factor in our daily lives. The Health Care session has been redesigned to enhance customer experience with easy on-shelf navigation, and educational signage that will be added on by end of the month.

These educational signage would allow shoppers to look out for the right products according to their needs.

Last but not least, the Sunway Pyramid Store's dedicated Vitamin Corner offers a range of Guardian brand of Vitamins for adult and children. They are of high quality and at prices you will love.

So, let's check out the latest Guardian Malaysia's concept store at Sunway Pyramid today.

For more information on Guardian Malaysia, go to website.