Merz,
known for the only U.S. FDA-cleared, non-invasive skin lifting and
tightening ultrasound device, Ulthera,
revealed the 10 well-proportioned faces in Asia Pacific. Merz also
announced the launch of a new
scientific guidelines, the first
such scientific guidelines1,
at the 38th
Annual Meeting of the In Merz, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera, revealed the 10 well-proportioned faces in Asia Pacific ternational Society for Dermatological
Surgery (ISDS) 2017, to
help aesthetic doctors assess well-proportioned faces in Asians.
The
“MAAT1
Golden Ratio Search” was
the first in Asia and (a) sought to provide information to empower
women to better understand facial proportions relative to
attractiveness, and (b) was an integral part of the
launch of the first
scientific guidelines1
that provides a holistic approach in aesthetic treatments to
assess a well-proportioned faces in Asians.
The region-wide search was a structured programme developed to
support the objectives of the scientific guidelines, which is to
bring science to life.
The
“MATT2
Golden Ratio Search” was conducted in 10 countries to demonstrate
that well-proportioned facial types transcend ethnicities and
geographical borders. More than 3,000 submissions were received from
Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore,
Taiwan, Thailand and Vietnam.
“The
“MAAT2
Golden Ratio Search” used
the science of measurements to create awareness on symmetrical face
ratios relative to beauty. This knowledge of facial proportions and
shapes gives women more positive
control over their facial appearances, and ultimately life,”
said Salini Muniandy,
the most well-proportioned face in Malaysia.
The
big-scale three-month “MAAT2
Golden Ratio Search” closed
on 30 September 2017 and found the oval (67%), square, round,
inverted triangle (9% respectively), and oblong (7%)2
were the most common facial shapes among the 46 Malaysian women
entrants between 21 - 44 years old. The oval (67%), square (13%),
round (9%), inverted triangle (7%) and oblong (5%)3
were the most common facial shapes among the almost 3,000 submissions
from Asia between 21 - 64 years old. The search for well-proportioned
faces also observed the oval facial shapes fitted the Golden Ratio
(facial height to width ratio), Horizontal facial proportion and
Facial symmetry most closely. The 10 most well-proportioned faces are
oval shaped.
1
MATT refers to Merz Aesthetics Advancement of Techniques
2
9% of submission from Malaysia did not quality due
to duplicate applications, incorrect photo or late submissions
3
11% of submission from the region did not
quality due to
duplicate applications, incorrect photo or late submissions
Aesthetic
doctors agreed oval is the most
preferred facial shape among Asians1,
and the new
scientific guidelines, the first
of such guidelines1,
would be able to help aesthetic doctors assess well-proportioned
faces in Asians, provides recommendations on the customisation and
combination use of aesthetic
procedures on the upper, middle and lower face, including strategies
to improve facial shapes in Asians. The new guidelines also includes
recommendations for early enhancement, restoration and beautification
of Asian faces.1
“In
order for physicians to efficiently deliver optimal patient outcomes,
aesthetic medicine now requires the harmonious combination of
multiple aesthetic therapies. Current guidelines on the application
of combination treatments focus predominantly on Caucasian patients.1
Few such guidelines are available for Asian patients, particularly
on combination treatment strategies for different facial shapes, or
indications such as the improving facial shapes. Therefore,
physicians must apply recommendations optimised for Asian anatomies
and aesthetic goals to Asian patients,” said
Dr Louis Leh, Medical Director, Leh
Clinic Penang, a member of the Malaysian panel for the “MAAT2
Golden Ratio Search.
According
to the new and first scientific
guidelines1
to achieve well-proportioned faces in Asians,
the ideal oval facial shape can be created using different
interventions depending on the individual's baseline characteristics.
This
however, sets as a recommendation to improve certain facial shapes as
desired, and not necessarily apply to all faces.
“In
South East Asia, Malaysia in particular, drastic changes to the face
is not desired. Patients tend to seek aesthetic interventions at a
younger age,2
and their requests therefore focus on early prevention, early
restoration3
and enhancement4.
Asian facial bone frame is somewhat smaller. They generally do not
always fall into the golden ratio, but somewhere around it. In
the artistry of aesthetic medicine, a great but natural outcome
depends heavily on good assessment and treatment plan. Therefore,
this guideline is a great initiative to give to aesthetic
practitioners a guide on how to assess the face and make necessary
plans for better execution. This would be helpful to prevent doctors
and patients from chasing after lines and hollows and end up with the
overfilled syndromes,” said Dr
Lim Ting Song, Director, Clique Clinic Selangor, a member of the
Malaysian panel for the “MAAT2 Golden Ratio Search”.
The
new scientific guidelines is available to more 1,000 aesthetic
doctors in Malaysia and the region.
1
Carruthers J, Burgess C, Day D, Fabi SG, Goldie K, Kerscher M,
Nikolis A, Pavicic T, Rho NK, Rzany B, Sattler G, Sattler S, Seo K,
Werschler WP, Carruthers A. Consensus Recommendations for Combined
Aesthetic Interventions in the Face Using Botulinum Toxin, Fillers,
and Energy-Based Devices. Dermatol Surg. 2016 May;42(5):586-9
2
Liew S, Wu WT, Chan HH, Ho WW, Kim HJ, Goodman GJ, Peng PH, Rogers
JD. Consensus on Changing Trends, Attitudes, and Concepts of Asian
Beauty. Aesthetic Plast Surg. 2015 Sep 25. [Epub ahead of print]
3
Liew S. Ethnic and Gender Considerations in the Use of Facial
Injectables: Asian Patients. Plast Reconstr Surg. 2015 Nov;136(5
Suppl):22S-7S
4
Weng CJ. Oriental upper blepharoplasty. Semin Plast Surg. 2009
Feb;23(1):5-15
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