Crocs Launches LiteRide™, Its Newest Innovation in Comfort Technology

Crocs, a global leader in casual footwear for women, men and children, has announced the worldwide debut of LiteRide™, its most innovative comfort technology to-date. Created from “equal parts science and magic,” LiteRide™, a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.

LiteRide™ foam, the key ingredient in a collection of the same name, comes to life by merging sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. In fact, LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam, the original Crocs comfort material that consumers already know and love.

“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide™ answers that call,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “In fact, our LiteRide™ comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.”

For SS18, the LiteRide™ Collection offers a variety of product choices designed for women and men that align with the increasing popularity of the athleisure categories. The LiteRide™ collection includes the following styles: the Clog, the Slide, the Sandal, the Flip, and the Slip-On.

“LiteRide™ is lighter, softer and more flexible than anything we’ve created before. While Croslite remains at the heart of our comfort story and our classic footwear, we continue to up the ante by delivering innovative comfort to our consumers,” Poole continued. “Not only does the LiteRide™ technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”

Crocs brand ambassadors YOONA, the South Korean musician and actress who broke onto the scene in 2007 as a member of Girls’ Generation, and Henry, a singer, songwriter and composer shared their thoughts on the LiteRide™ collection:

“Feeling good is so important to looking good – that’s always been my style! So I want to congratulate Crocs for launching the new LiteRide™ collection, which takes comfort to the next level. The variety of styles is great too. I have a tough time choosing between the sporty LiteRide™ clogs and the feminine LiteRide™ sandals!” said YOONA.

“I am so excited for everyone to try Crocs’ newest shoe – LiteRide™. These shoes are like magic. Super comfortable. I wore the LiteRide™ clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them! They have become my favorite for any casual occasion,” said Henry.

LiteRide™ Sandal (Retail Price: RM 249)

The SS18 season introduces an exciting new technology with the launch of the Crocs LiteRideTM collection. The new LiteRideTM Foam, which is 25% lighter and 40% softer than CrosliteTM, offers Crocs’ most comfortable shoes yet. The LiteRide™ Sandal is built for everyday leisure wearing occasions. Those with an active lifestyle will enjoy the extra cushiony feel of this collection. Available in classic black, slate gray and navy. The suave cut and clean colors of these sandals will help make a statement in any outfit.

LiteRide™ Slip On (Retail Price: RM 309)

Next generation LiteRide™ foam insoles in this Slip on are simply super-soft, incredibly lightweight, and extraordinarily resilient. Soft, flexible Matlite™ uppers feel broken-in from day one. The shoe is athletically inspired for your on-the-go lifestyle. Absolutely perfect for warm-ups, warm-downs and all-around town.

LiteRide™ Clog (Retail Price: RM 269)

Inspired by your evolving lifestyle but molded in Crocs’ iconic shape, these Clogs were created to be worn on your terms, at any pace. Ideal for summer, the LiteRide™ Clog goes great with jeans or shorts. The ultra-lightweight Matlite outer material feels great and provides sufficient ventilation thanks to the small openings in the toe area.

LiteRide™ Slide (Retail Price: RM 229)

The super-soft, athletically inspired LiteRide™ Slide provides comfort for the weary feet after a long day with its open toes and back, featuring styles that are chic and comfortable. This slide is great for warm-weather and versatile enough to wear to the beach or evenings out.

LiteRide™ Flip (Retail Price: RM 209)

A superbly cushioned new kind of flips featuring molded soft and flexible TPU upper complete with breathable holes that lets you explore the world all day long on your feet in total comfort.

To learn more about Crocs or Come As You Are, please visit:
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