Mattel Presents First-ever Double Storey Barbie Career Dreamhouse in Southeast Asia

With over 155 careers and counting, there is not a plastic ceiling Barbie has not broken. From Mermaid to Movie Director, Game Coder to Scientist, Fashionista to Musician, these countless choices have always offered girls the opportunity to play out whatever they can imagine. There’s no such thing as too wild a dream, too big a hope or too fantastic a wish. This Summer, Mattel continues Barbie’s journey to inspire girls to pursue their imagination and dreams with the first-ever double storey Barbie Career Dreamhouse in Malaysia, and Southeast Asia.

Happening from now to 29th July 2018 at Sunway Pyramid, LG2, Blue Concourse from 10am to 10pm, the Barbie Career Dreamhouse brings imaginative play with Barbie to a real-life experience inviting girls to experience and play out everything she can become. The Dreamhouse features several fun and interactive play rooms with different career related activities brought to reality via partnerships.

(from third L-R) Ms. Loo Hoey Theen, Marketing Director of Sunway Pyramid, celebrity mom and cook Danielle Peita Graham and daughter Sophia, Mr. Ivan Franco, Country Manager of Mattel SEA, Chee Kee Poey, Director of Sales A+E Networks, Anthony Chan, Marketing Director of Crayola Malaysia, Zoey Chew Mui Foong, Assistant Vice President of Astro Malaysia, Ms. Pang Kit Cheng, Senior Manager of Aeon. 

The fun and interactive playrooms include:
“You can be a Top Chef” play room, brought to you by Lifetime
“You can be an Artist” play room brought to you by Crayola
“You can be a Movie Director” play room brought to you by Astro on Demand (VOD)
“You can be a Musician” playroom brought to you by Yamaha
“You can be Anything” play room brought to you by Kiddomo
There will also be performances and a play table filled with Barbie play sets await girls at the Career Dreamhouse. Ivan Franco, Country Manager at Mattel Southeast Asia shared, “When we are young, our dreams are as big as we can imagine it. There are no limits. Today, we see girls grow up to do amazing things in life. They break boundaries and stereotypes. From politics to science, to sports, women are on the top of their games more than any other time in history. We believe the freedom to imagine shapes a girl’s dream and empower her to pursue anything she can imagine she could become. We hope for these girls as they venture into this Career Dreamhouse, a world of endless possibilities opens up for her.”

On 21st of July 2018, Barbie is teaming up with celebrity mom and cook, Danielle Peita Graham and her daughter, Sophia for a special cupcake decorating session at the double-storey Barbie Career Dreamhouse, where girls can also experience being a dessert chef for a day. The duo will be joined by the mother and daughter teams from other participating countries in Southeast Asia include Philippines, Indonesia, Thailand, Singapore and Malaysia.

Barbie has also collaborated with A+E Networks Asia to film a 2-minute Barbie Cook & Bake series featuring Danielle Peita Graham, her daughter Sophia and other moms and daughters, which will go on air on Lifetime Asia (Astro Ch 709) in August 2018. The content will feature girls took on the challenge to create their cookies themed around what they dream to become when they grow up. Towards the end of the segment they will reveal their decorated cookies and dream career ambitions to their moms.

For more information about the “First Ever Double Storey Barbie Career Dreamhouse”, please visit https://www.facebook.com/Barbie

Special Weekend Activities Programme Line Up at the Barbie Career Dreamhouse