Malaysia's renowned F&B brands such as Kim Lian Kee, Ten Years, and Sunny Cha that are under Galeeveurs' group, Galeeveurs comprised of a team from varied expertise offering six services which include brand strategy and marketing, management services, a centralised production factory, F&B education, IT development and financial assistance.
During the launch at New World Hotel, PH, Dato’ Henry Lee, Founder and Chief Executive Officer of Galeeveurs Group said that through these services, Galeeveurs aims to provide the right pathway in building the next generation of F&B using the concept of an Integrated F&B Incubator Ecosystem.
“By
positioning ourselves as the first Integrated F&B Incubator
Ecosystem, we hope that F&B legacies will be sustained using this
ecosystem,” said Dato’ Henry.
“As
the fourth-generation successor of a heritage brand, I believe local
Malaysian food holds a special way of uniting people, bringing fond
childhood memories and has good potential to be introduced on a
global level. Thus, it would be devastating if one day it is not
accessible by the public.”
Placing
hawkers and F&B operators as their target market, Galeeveurs aims
to conserve the authenticity of local food. Therefore, each brand
will go through the process offered within the six services to
optimise the brand’s potential.
According
to Mr. Victor Bong, Co-Founder and Chief Operating Officer
of Galeeveurs Group, local food will always be a fond favourite
among Malaysians and demand for it will never dwindle.
“There
is a continuous demand for local food, especially the exceptional
ones. However, we see a plaguing problem of longstanding hawkers
closing their stalls due to old age and unavailability to find
successors to continue the business.”
“These
services by Galeeveurs acts as a stepping stone for them to excel,
where Galeeveurs steps in with a solution to mitigate the problem by
not only providing strategic counselling but assisting in
implementing the business. This solution benefits those without
successors, young successors who wants to continue the legacy or for
business newcomers interested to be in the F&B industry,” said
Mr Victor.
“Additionally,
Galeeveurs is looking for more partners that are keen to contribute
and help us grow, as we are currently planning to expand and aiming
for IPO listing,” he added.
In
accordance with their expansion plan, to accommodate the brands under
their wings Galeeveurs intends to build an incubator hub that serves
not only as an incubation system, but is also in line with the
Group’s direction of expanding the brand. Thus Galeeveurs is keen
and motivated to invite F&B start-ups and business owners to
flourish under this platform – growing together as a team under the
umbrella of Galeeveurs Group. The hub will feature a co-working space
that includes kitchen and bar facilities, showcase and launching
pads, and a place for conducting workshops.
During
the announcement, Galeeveurs has also unveiled their partnerships with various
establishments which include Golden Pencil, Marks Food Solution,
Andamiro, Big Hub Education, and Culturalogy that will play
significant roles in building, supporting and sustaining the
incubator ecosystem. Additionally, these partnerships will strengthen
their expansion in targeting for more F&B brands to join them on-board by end of year 2019.
“With
the partnership of these fine establishments, we are confident that
Galeeveurs will flourish tremendously; that will see ourselves
playing a momentous role in ensuring traditional and local food will
always remain within the hearts of Malaysians,” said Dato’ Henry.
Galeeveurs
encouraged more F&B start-ups and business owners to find out
more about the incubator hub along with its services. You may contact the team by email at joinus@galeeveurs.com.
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