William Grant & Sons Steps Up Presence in Malaysia

William Grant & Sons, award-winning, independent family-owned distiller celebrated its latest stage of evolution and increased presence in the Malaysian market with the opening of its Representative Office and change in route to market, at an event at the Glasshouse, Seputeh recently.

Named 'Distiller of the Year' and ‘Scotch Whisky Producer of the Year’ at the prestigious International Spirits Challenge awards in 2017, William Grant & Sons distils some of the world’s leading spirits and builds some of the most distinctive premium brands in the world.

Industry sources say the move is likely to be a good one for William Grant & Sons that could lead to more competitive pricing for its products in the Malaysia market, especially for the world’s most awarded single malt, Glenfiddich.

Commenting on the Trade Party, Satya Sharma, General Manager - Singapore, Malaysia and Philippines said, “We are delighted to host our trade partners and appointed Importers as we build such an important and strategic market for our portfolio of premium brands which include Glenfiddich, The Balvenie, Monkey Shoulder, Grants and Hendrick’s”.
Tong Woh Enterprise Sdn Bhd, Luen Heng F&B Sdn Bhd. and CSS Food & Beverage Sdn Bhd. have been appointed as William Grant & Sons’ official importers to help distribute the market leading premium portfolio of brands within their stable. The importers will provide activation, logistics and customer support to the market. They will also be able to continuously supply outlets, wholesalers, local merchants and re-sellers with the portfolio of William Grant & Sons brands.

Elaborating on the market outlook, Sharma said, “We see a lot of potential to build our brands within Malaysia, and are confident that, together with our partners, our team will be able to nurture current relationships, and develop new ones to realise our lofty ambitions. We believe in long-term brand building, and are always looking to create memorable experiences that allow us to engage with consumers and create deeper connections.

“Tonight’s impressive showcase gives just a glimpse into the various activations and experiences that each brand will bring to the market in the near future, and we want to thank our partners for embarking on this exciting journey with us.”