18th Edition BeautyExpo 2018 was held from 5th to 8th Oct 2018 at Kuala Lumpur Convention Center. It was the longest running platform for beauty trade professionals to meet and connect. Organised by UBM Asia, BeautyExpo 2018 had over 380 International and local exhibiting brands in the areas of beauty, hair, nail, makeup & education, natural & health as well as halal cosmetics from 30 participating countries including Belgium, Japan, South Korea, Singapore and Thailand.
Opened from 10 am to 7 pm over the 4 days, the admission charge was only RM 10 per entry. BeautyExpo 2018 is also supported by the Oriental Beauty Group, Ginn International (HK), the Beauty Brands Certification Platform from Korea, Star Brand Awards Int'l and the biz-linking product info management app, catTHIS, by the national accelerator of Enterprise Singapore.
I am honoured to be invited by MadMavericks, the Official Media Partner of BeautyExpo 2018 to their first ever Influencer experience tour. The group of 16 beauty bloggers and influencers were really excited to see the innovative beauty products, latest advancement in technologies and comprehensive program line-ups at BeautyExpo 2018.
Powered by Cosmoprof Asia, the largest professional beauty exhibition in the Asia region, and organized by UBM Asia, BeautyExpo is the pioneer beauty trade show in Southeast Asia.
Let's look into some of the booths that we have visited that day;
RUBY-CELL by Aphrozone (Malaysia) Sdn Bhd - an All-In-One total solution of revolutionary skincare products from Korea, offering their customers and clients a total solution preparation to help your skin to recapture its strength and youth.
WEILAN MYS - FUNSACE makeup brand with it's packaging is of a Unicorn fantasy collection that most beauty lovers will appreciate.
SKINPHY - Simplifies the philosophy of skincare in their various skincare products.
GILDA COSMETICS - Founded by Gilda Liljeblad in 1988 in Sweden. Their skincare range is focus on the active ingredients and end results, which are suitable for acne, wrinkles, large pores and hyper-pigmentation.
KDM - Korea Divine Medical(KDM) provides affordable and convenient appliances for home use. The Lady Rhea Aqua Clean provides two skincare functions, namely the Aqua & Clean which works in cleaning, exfoliation, peeling, nutrition, whitening and moisturization.
B&B Labs - Supplies and distributes quality retail skincare to beauty salons. Founded in Malaysia and back by technology from Switzerland, it caters more than 50 Asian ingredients in their skincare range for pre-mature aging and problem skin.
J.Kao - Jkao Ultra Performance Instant Reviving Mask transform your skin in just 5 minutes.
ORGANIQUE - An organic skincare brand from Australia. The quality products are certified by Organic Certification bodies like EcoCert, Australian Certified Organic, Cosmosis and ISO 22716. It's proven safe, non-irritable, no side effects or cause allergies over the many years. You can try their signature eye cream and sleeping mask to see great result on your skin.
TOUCHBeauty & Health - Established in 1999, it is an UK registered brand and now known and registered across 53 countries and regions worldwide. The produce devices for beauty and personal care with advanced technology. They have a complete range of beauty tools, from V-face shape massager to eye vibrator massage to moisturising handy mist spray and so much more, I am really looking forward to try out them all.
COLOUR ISTGURU - by GUANGZHOU SHANGZHUANG Cosmetics, it has a complete range of professional cosmetics. They export to Japan, South Korea, Europe and other countries. They have advance packaging and beautiful shades of colors in their cosmetics range.
TWENTY AGAIN | AGE 20's - Mein cosmetics specializes in Korean cosmetics with the aim to inspire and empower women to look their best like in their 20s.
DOMO Hair - Warmsun Hair Products Group created the Domo Hair Replacement System, which is the world's leading brand of non-surgical hair replacements. They deliver tailor-made, hairline-revealing and realistic hair where you can bath in it, exercise, swim and so much more, just like a real hair.
ATS Professional & HAIRIZON - by Create Hub, that aim to provides all hair Treatment Solutions from all sorts of types and treatments available, derived from Korea.
Hair Rock - A professional and leading company in hair industry. They have showcased their hair dryer which is their best selling product. The latest NekPro series has quality power and feature. They also have many other high quality product like hair/mustache brush, electric hair shaver and hair treatment oil.
KALA Image - Kala Image is famous for their education and reward system established since 2016 where they have successfully delivered 7 scholarship holders to Korea for advanced nail master training.
ReBirth Nail Paradise - Founded in 2010 and carries a professional nail supply of gel nail polish, UV LED lamps and products that are recognized by EU CE, German BV, MSDS and SGS certified. Their products like Miss OLY, OSLY and LU'GX are exported to several country like Europe, America, South America, Russia, Japan and South Korea. They also have their own nail saloon at Kuchai Lama, SS2 and Kepong.
BeautyExpo 2018 has inspire all beauty professionals to first-hand knowledge of the latest technological innovations and current market trends. It has created a bigger networking pool for exhibitors and beauty entrepreneurs alike. For more information, visit BeautyExpo website.
RUBY-CELL by Aphrozone (Malaysia) Sdn Bhd - an All-In-One total solution of revolutionary skincare products from Korea, offering their customers and clients a total solution preparation to help your skin to recapture its strength and youth.
ATS Professional & HAIRIZON - by Create Hub, that aim to provides all hair Treatment Solutions from all sorts of types and treatments available, derived from Korea.
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