Alibaba Hosts Warm-Up Party in Malaysia to Celebrate 10th Year of 11.11

To all the shopaholics in Malaysia (including myself), it’s time for the ultimate shopping spree! On the 11 November 2018, Malaysians will be spoilt for choice in this year’s Alibaba 11.11 with a wide variety of product offerings ranging from Fashion, Beauty, Gadgets & Electronics, to Home & Living categories across 180,000 brands from Malaysia and around the world.

Tmall's 11.11 journey for the past 10 years was showcased in a spectacular animated projection on the pillar of KL Tower with mesmerizing fireworks display that lights up the night sky.

Alibaba Group brings its celebration of the 10th Anniversary of the 11.11 Global Shopping Festival to Malaysia ahead of the largest annual one-day sale event in the world with a mesmerizing light show at the iconic Kuala Lumpur Tower on 31 Oct. We are honoured to witness this big milestone of Alibaba's 11.11 at the beautiful night skylines.

The warm-up party drew a huge turnout to KL Tower for the 10th 11.11 Global Shopping Festival celebration

Businesses within the Alibaba ecosystem will jointly offer hundreds of millions of consumers around the world – including Malaysian shoppers – high-quality products, entertainment and fast, reliable services.

At the same time, through the Malaysian Country Pavilion on Tmall Global, an extension of Tmall that helps overseas merchants who do not have a presence in China to sell directly into the country, hundreds of millions of Chinese consumers will be able to pick up even more attractive deals on unique and authentic products from Malaysian brands and SMEs during the shopping festival.

Lilian Wu, Tmall World Southeast Asia Head of Marketing officiates the shopping extravaganza pre-event at KL Tower, the iconic landmark of Kuala Lumpur

Lilian Wu, Tmall World Southeast Asia Head of Marketing said at the exclusive launch event in Malaysia, “We are extremely happy to be back this year to kick-start and celebrate our 10th anniversary of 11.11 Global Shopping Festival with our Malaysian consumers at the iconic landmark of Kuala Lumpur. Given the fact that Malaysia is a top market for us, this year we have come up with even more attractive benefits and bargains for all of our Malaysian consumers so they can truly shop till their hearts content, and in a fashion that reflects our theme this year: Buy More for Less.”
“With the introduction of our Taobao Lite app to cater to our international users, including markets such as Malaysia, Hong Kong, and Taiwan; we want to ensure that our consumers can continue to enjoy a reliable payment and efficient logistics services using our streamlined app interface for an elevated and comprehensive online shopping experience,” Wu added.

Tmall Cat and LED drum performers kick off the evening's festivities on a high note

Shoppers in Malaysia and around the world can start their 11.11 shopping spree earlier this year as there are 500,000 products available for pre-order starting from 20th October 2018. The global shopping festival will run on Alibaba’s flagship platforms including Mobile Taobao and Taobao Lite apps, from 12.00 midnight on 11th November 2018 for 24-hours. Also, we get to enjoy Free shipping on selected Tmall Signature Store up to 2,500 items when we make our purchases on 11.11.

There are many exclusive promotions and offers for Malaysian consumers to enjoy starting from 20th October 2018, including Taobao Lite Friend Referral programme where users with the highest number of referrals and fastest engagement rate will stand a chance to win prizes worth up to RMB100,000. There are a grand total of 1,111 prizes up for grabs this 11.11!

Lilian Wu, Tmall World Southeast Asia Head of Marketing, poses with Tmall's mascot Tmall Cat and cyber celebrities with the signature 11.11 hand sign

The Malaysia kick-off event saw pop-stars from local girl-group Amoi-Amoi: Stella Chen, May Ng, ShaoQi; bubbly MY fm radio announcer: Lizz Chloe; game show TV host: Michiyo Ho; up-andrising Youtuber: Linda Lim, as well as other distinguished Malaysian social media figures and members of the media in attendance. They were treated to an assortment of interactive entertainments including performances by the marketplace’s mascot Tmall Cat and high caliber performers that brought the festive spirit to a crescendo. It was indeed a fun and happy night with a lot of prizes to be win from the interactive games and quizzes, all thanks to Alibaba Group.

Let's shop till we drop on Alibaba's biggest 11.11 Global Shopping Festival! For more details and to participate in Tmall 11.11 Global Shopping Festival, please visit https://world.taobao.com or download Mobile Taobao and Taobao Lite apps.