Aussie SUMMERFRUITS are Sweeter When Shared

It's the Australian summer fruit season! Malaysians are set for a juicy festive season ahead with Taste Australia kicking off it's “Sweeter When Shared” Summer Fruits campaign which brings Australia’s freshest seasonal produce straight to our shelves.

Taste Australia’s SummerFruits ‘Sweeter When Shared’ campaign launch held at Village Grocer, MyTOWN Shopping Centre in Cheras, guests and media saw how use Summer Fruits to their best effects by incorporating them in a stunning pavlova, and too-pretty-to-eat fruit jellies.

Rich in vitamins A, C and E and a great source of dietary fibre and potassium, the Australian summer fruit includes peaches, nectarines, plums, cherries and apricots. This time, the “Sweeter When Shared” campaign couldn’t be more ideal with the start of the New Year and Chinese New Year as well as Valentine’s Day just around the corner making it the perfect time to savour Australia’s succulent Summer fruits with family and loved ones.

Daniel Havas (Austrade Senior Trade Commissioner) sharing some tasty insights into Australian produce, specifically Summer Fruits at Taste Australia’s SummerFruits ‘Sweeter When Shared’ campaign launch at Village Grocer, MyTOWN Shopping Centre in Cheras.

Australian summer fruits make for a unique yet culturally significant gift for Chinese New Year with fresh fruits symbolising life and new beginnings. Meanwhile, what better way to say “I love you” this Valentine’s Day than with a basket of juicy fruits or a dessert made lovingly with these nutritious and delectable summer fruit treats.

The eye-catching and yummy yee sang in the shape of the Australian continent used as the launch gimmick at Taste Australia’s SummerFruits ‘Sweeter When Shared’ campaign launch at Village Grocer, MyTOWN Shopping Centre in Cheras.

Fruits, especially peaches are a popular gift during Chinese New Year as they symbolize the wish for a long and healthy life. With all four Australian summer fruits perfectly ripe and in season, the gift of Australian summer fruits will certainly leave a mark on family and friends as their round shape and colour are said to symbolize prosperity and bring the recipient good fortune throughout the year.

For the healthy eaters out there, Australian summer fruits are a perfect match as a natural superfood that is low in calories and Glycemic Index helping restore energy, satisfy cravings in a healthy way, and keeping you fuller for longer. They also provide significant dietary fibre, potassium and antioxidants that encourage healthy digestion.

Celeb guest Belinda Chee demonstrated three clever ways of using versatile Australian Summer Fruits that will wow as gifts or dishes for Chinese New Year, Valentine’s Day and just about any festive occasion.

Attendees at the launch of the “Sweeter When Shared” Summer Fruits campaign were treated to a special demo by Belinda Chee who showcased unique recipes incorporating Australian summerfruits including a gift box of Summer Fruits, Summer Fruits Delight, Pavlova with Summer Fruits that are perfect for the upcoming festivities of Chinese New Year.

“I love the crispness and sweet juiciness of summer stone fruits from Australia. These fruits are best enjoyed fresh, and if you have any ripened fruits just use them in a recipe or make lovely jams and compotes!”, said Belinda Chee.

Australia produces some of the best fruits in the world thanks to to its unique microclimates that intensify sweetness. Farmers also have generations of expertise, and apply strict biosecurity and food safety measures to guarantee the tastiest and safest fruit.

To see the Taste Australia campaign in action and try the flavoursome summerfruit varieties head down to participating supermarkets including Village Grocer.