Speaking at the brand’s official launch in collaboration with Watsons, Stephanie Ko, AHC Marketing Manager, Southeast Asia & Australia shares the Korean secret to glass skin: Koreans believe in perfecting the skin before applying any makeup for dewy, soft ‘Chok Chok’ skin – where hydration is key to resolve and prevent major skin concerns, including anti-ageing, dull and atopic skin. AHC prides itself in ensuring that hydration is a core benefit in every skincare range. In fact, AHC stands for “Aesthetic Hydration Cosmetics”.
While there have been many Korean beauty brands that have landed on our shores, AHC stands out as the only skincare brand that was originally developed for high-end aesthetic clinics in South Korea. With over 20 years of hands-on experience, AHC is a pioneering Korean beauty brand that is renowned for its premium ingredients, advanced cutting-edge technologies and luxurious yet affordable skincare products – including the best-selling Eye Cream for Face series which is Korea’s #1 eye cream that even Hollywood celebrities such as Anne Hathaway swear by.
“Among all skincare products, eye creams have the highest concentration of the most advanced anti-aging technology. AHC’s The Real Eye Cream for Face series was developed with that concept in mind – a highly efficacious yet gentle cream that can be used on both the eyes and face. AHC is the first brand in the market to break category moulds and elevate an eye cream into the realm of total facial care to provide resilience, hydration, brightening, and nourishing effects”, explained Stephanie. This award-winning and iconic product is the epitome of AHC’s aesthetic skincare expertise.
Besides its award-winning Eye Cream for Face series, AHC introduces a new line of innovative products developed from Korean aesthetic expertise – Minimal 10, and Natural Essential mask range.
AHC Minimal 10 [exclusive to Watsons]
Every product in the Minimal 10 skincare range contains 10 or less essential natural ingredients to soothe and hydrate even the most sensitive skin.
Unique to this line and present in each product is the usage of the brand’s pioneering Triple Cica™ formulation. Derived from a potent herbal ingredient Centella Asiatica, also known as Cica, this powerful plant is renowned for potent soothing and healing benefits. Triple Cica™ is created through a careful triple-extraction process of steaming, drying and mashing Cica that is repeated three times. This process is inspired by the Korean herbal ball massage technique that results in a revitalising one-of-a-kind solution that soothes, hydrates, and energises sensitive and stressed skin back to health.
AHC Natural Essential Masks
In Korea, masking everyday is common and part of a religious beauty ritual. Taking inspiration from skin-soothing treatments at Korean aesthetic clinics, the Natural Essential Mask range combines mild yet intensely hydrating essence formulated with natural ingredients with high-quality pure cotton mask sheet to provide effective and soothing benefits. These individually soaked, high-quality certified pure cotton mask sheets contain essence made with 93% natural ingredients like Sunflower Seed Oil and Lupinus Albus Seed, to help boost skin’s elasticity and firmness.
AHC Minimal 10 [exclusive to Watsons]
Every product in the Minimal 10 skincare range contains 10 or less essential natural ingredients to soothe and hydrate even the most sensitive skin.
Unique to this line and present in each product is the usage of the brand’s pioneering Triple Cica™ formulation. Derived from a potent herbal ingredient Centella Asiatica, also known as Cica, this powerful plant is renowned for potent soothing and healing benefits. Triple Cica™ is created through a careful triple-extraction process of steaming, drying and mashing Cica that is repeated three times. This process is inspired by the Korean herbal ball massage technique that results in a revitalising one-of-a-kind solution that soothes, hydrates, and energises sensitive and stressed skin back to health.
AHC Natural Essential Masks
In Korea, masking everyday is common and part of a religious beauty ritual. Taking inspiration from skin-soothing treatments at Korean aesthetic clinics, the Natural Essential Mask range combines mild yet intensely hydrating essence formulated with natural ingredients with high-quality pure cotton mask sheet to provide effective and soothing benefits. These individually soaked, high-quality certified pure cotton mask sheets contain essence made with 93% natural ingredients like Sunflower Seed Oil and Lupinus Albus Seed, to help boost skin’s elasticity and firmness.
This supercharged face sheet mask brings intensive care with the gentleness of nature – an ideal treat for skin that restores its healthy and radiant condition.
Caryn Loh, Managing Director of Watsons Malaysia said, “Watsons recognises that women need to look their best at all times. We are always keeping up with the latest market trends and demands, and the Korean beauty culture is definitely one of them. We are very excited that AHC is now part of our Watsons K-Beauty family. One does not need to travel to Korea to seek for beauty treatments but would have the availability of AHC’s products across Watsons stores nationwide and online.”
AHC beauty products are solely distributed in Malaysia by Luxasia, Asia Pacific's Beauty Omni Leader and now available exclusively at selected Watsons stores nationwide. For more information on AHC, please go to http://bit.ly/AHCWatsons; and check out which Watsons outlets carry this amazing Korean aesthetic skincare brand at http://bit.ly/AHCStores.
Caryn Loh, Managing Director of Watsons Malaysia said, “Watsons recognises that women need to look their best at all times. We are always keeping up with the latest market trends and demands, and the Korean beauty culture is definitely one of them. We are very excited that AHC is now part of our Watsons K-Beauty family. One does not need to travel to Korea to seek for beauty treatments but would have the availability of AHC’s products across Watsons stores nationwide and online.”
AHC beauty products are solely distributed in Malaysia by Luxasia, Asia Pacific's Beauty Omni Leader and now available exclusively at selected Watsons stores nationwide. For more information on AHC, please go to http://bit.ly/AHCWatsons; and check out which Watsons outlets carry this amazing Korean aesthetic skincare brand at http://bit.ly/AHCStores.
Wah number one in Korea ah.... u use liaw mai become number one beauty blogger lo? Haha
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