Japan’S NO 1 Household Insecticide Brand - Earth Home Launched in Malaysia

Yay, Japan’S NO 1 Household Insecticide Brand - Earth Home is finally launched in Malaysia! Manufactured by Earth Corporation (EC) of Japan, a world leader in home care and household insecticide products, Earth Home products are easy to use, effective and can eliminate bacteria and viruses at home.

During the Earth Home's virtual launch FB Live event recently, Nobuhito Hosaka, Managing Director of Earth Home Products (Malaysia) Sdn Bhd, a subsidiary of EC shared that: “For a start, we are unveiling six home care and insect control products in Malaysia. Many of these are top sellers in Japan and in the countries that Earth Corporation products have been available. One of our flagship products is an alcohol-free fabric deodorizer spray made from essential oils, which eliminate more than 99% of bacteria and viruses, and repel mites.”

“We observed the anxieties over the pandemic as well as health concerns over insect borne diseases like dengue, creating a demand for our range of household necessities. These products help make the home environment a safer and healthier place for their families.”

“Coupled with an affordable pricing strategy, we are confident our products will be well received in Malaysia,” he added.

Earth Corporation has been established for 128 years since 1892 and is Japan’s leading manufacturer of household pest control products, insect repellants, oral hygiene, bath additives, air fresheners and deodorizers, as well as household gardening supplies and pet products.

The company has been developing and supplying consumers with quality products for more than a century, enhancing hygiene and comforts of daily living. Its R&D facilities are state-of-the-art and develops over 100 new products annually, always striving to stay one step ahead in the market.
Hosaka said: “A large variety of our products are market leaders in the respective countries they are marketed in. In Japan, our household pest control products make up more than a 50% market share (2018 figures) of the domestic market. This reflects the trust and confidence of the discerning Japanese consumers in the numerous products that we have introduced over the years.”

The six products which are retailing now at leading supermarkets in Malaysia are marketed under different brand names. They are:

NATUCAIR Fabric Spray (Recommended Retail Price (RRP): RM 12.90)

A fabric spray that is made using Natural Essential Oils. It removes odours, eliminates more than 99% of bacteria and viruses, repels mites and is 100% alcohol free.

Comes in 3 Variants – Relaxing Purple, Sparkling Yellow and Pink Blossom.

NATUCAIR Mosquito Repellent Air Freshener Gel (Recommended Retail Price (RRP): RM 13.90)

A natural non-toxic air freshener that repels mosquitoes too.

Comes in 3 Variants – Relaxing Purple, Lively Green and Pink Blossom.

ARS Hoy Hoy Trap-A-Roach (Recommended Retail Price (RRP): RM 5.60)

Japan’s No 1 Cockroach trap with insecticide-free attractant bait made of cockroach’s favourite food. Its ultra-strong wavy glue trap can hold up to 15kg in weight. The house-shaped trap is specially designed to suit cockroaches’ habits and hides away unpleasant sights of cockroaches caught on the glue.

ARS White Cap Natural Cockroach Bait (Recommended Retail Price (RRP): RM 11.90)

100% natural ingredients. The bait is formulated based on the cockroach’s favourite food and boric acid, a naturally derived active ingredient. It is capable of eliminating a whole colony of cockroaches and effective up to six months.

ARS Rat Glue Trap (Recommended Retail Price (RRP): RM 10.90)

The bestselling rat glue trap in Thailand! The sticky glue is ultra-strong and odourless. Includes durable waterproof plastic trays in two sizes (one big tray and two small trays).

EARTH Air-Con Cleaner Spray (Recommended Retail Price (RRP): RM 24.90)

Simple, easy-to-use and effective! Simply point and spray. Earth Air Con Cleaner spray has a powerful jet trigger nozzle for effective cleaning and helps to suppress mold and fungus growth in between the cooling fins. It cleans, eliminates bacteria and viruses as well as deodorises with a green tea leaf extract smell.

Good news! Earth Home is having their 'INSTATALENT Contest' for us to stand a chance to win up to RM1000 AEON Vouchers! All we need to do is to post a picture or video of yourself using Earth Home products and hashtag #EarthHome #EarthHomeInstaTalent & tag 3 friends to the post on your Instagram. Do ensure your Instagram profile is set to public!

Contest ends 31st July 2020.

For more information about Earth Home, visit their FB Page | Instagram Account.