Guardian Celebrates 53rd Anniversary with New Concept Store to Transform Shopping Experience

Congratulations to Guardian for their 53rd Anniversary Celebration this year. In conjunction with this big milestone, Guardian has launched their new concept store at Suria KLCC to transform shopping experience. Guardian Malaysia’s flagship store at Suria KLCC has been given an invigorating makeover to reinforce its position as the number one pharmacy, health and beauty destination in the City.

Remodelled and launched to celebrate the 53rd Anniversary of Guardian in Malaysia, Soren Lauridsen, Chief Executive Officer of Guardian Health and Beauty, South East Asia, said: “The Guardian Suria KLCC store is very special for many reasons as it has been Guardian Malaysia’s flagship store serving millions of shoppers in the world-class shopping mall since 1998. It has grown into our number ONE store in sales and is the biggest trading store in our chain and sets the standards for Guardian stores throughout the country.”

He added: “This new concept store reflects Guardian’s goal to continually evolve to exceed customer expectations, no matter how high they are. As the leader in pharmacy, health and beauty retailing, Guardian Malaysia has responded rapidly to these changes by providing every day ‘Best Value’ for our customers’ daily essentials and bringing in the latest Beauty Trends & Brands from around the world.”

“Our ultimate objective is to create practices which are the finest in the retailing industry; connecting our customers to products and helping them choose the right products with the best value, whether they are pharmacy, health or beauty items.”

“Vibrant and inviting, our customers would be delighted to find that much of the store’s make-over is actually based on their feedback. Equally important, the product offerings have been carefully curated to meet our customers shopping needs,” Soren said.

Extensive efforts have gone into re-shaping the shopping experience so that Guardian KLCC Suria remains the top shopping destination for pharmacy, health and beauty products, no matter what the norms are.

Leading a tour of the store, Mr Lauridsen said: “Starting with our signature orange logo, our store environment is a reflection of the energy which emanates from healthy beauty. All the finishes and fixtures have been redesigned to improve visibility of products and to make shopping more comfortable, whether it is a Korean or Japanese beauty section. There is something around every corner to delight customers.”

Among them are: Eucerin’s skin-age scan technology called the DermaAnalyser that helps customers understand their own skin better; A Maybelline Store – installed with an Augmented Reality Filter that features virtual makeovers and online makeup tools to help customers find the best makeup products; Dedicated sections for Korean and Japanese skin care, cosmetics and hair care; A Kundal Wall – that displays Korea’s top hair-care brand that is available only in Guardian; Pharmacy services available 7 days a week at this store to provide dedicated attention to customers – especially for prescription fulfillments, health checks and consultation; Expanded Health Care section to include special bays for diabetic products, educating customers on dietary plans as well as prevention tips; Guardian’s diverse range of Own Brand products that offer quality and value for money will also feature prominently.

To celebrate this milestone and Guardian’s 53rd Anniversary, Guardian Malaysia will launch a nationwide Fit & Fab Anniversary Celebration contest. Fabulous prizes await customers who take part in the #GuardianFITnFAB Challenge on TikTok which will run from 16 October to 15 November. The prizes include an iPhone 11 Pro Max for the Top winner, a Dyson Supersonic Hair Dryer for the Most Creative video, a SONY PlayStation 4 for the Cutest video and 8 consolation prizes of RM500 Guardian cash vouchers each.

In addition, at selected stores and selected periods, every 1st customer who spends a minimum of RM53, will receive a Guardian Anniversary Gift Box worth more than RM153. The boxes contain delightful surprises from participating sponsors, BioEssence, L’oreal, Maybelline, Pantene, Sunsilk, Canmake and Catrice. Please check Guardian Malaysia’s Facebook for more details.

Mr Lauridsen said: “Apart from rolling out a few more concept stores in key market regions, to provide customers with greater accessibility to our comprehensive range of quality and competitive priced products, we have secured exclusive partnerships with Korean, Japanese, Malaysian and other global brands to meet customers demand for high quality healthy beauty items,” he concluded.

For more information, visit Guardian's FB page or Instagram account.