A relatively high percentage of young children in developing countries face micronutrient deficiencies. Research suggests that Vitamin A and D are amongst the most common nutrient deficiencies prevalent in children1, which often result in poor immunity, growth and development.Scott’s, the No.1 Brand in Peninsular Malaysia for the Child Health Supplement and Vitamin C (Child) Category announced the launch of the Scott’s Gummies with Multivitamin (rich in Vitamins A, B6, C, D & E and Zinc) that is specially designed for children of ages five and above, to play a role in their growth and development. The Scott’s Gummies with Multivitamin contains the goodness of these essential nutrients at appropriate levels for children. At the same time, the gummies come in delicious Apple and Tropical flavours, catering to their preferred taste. The gummies are shaped like lions, monkeys and crocodiles, making it all the more attractive.
Scott’s tapped into the multivitamin category as it covers only 29% in the Child Healthcare Supplement range, with Vitamin C taking up 41% and fish-based supplements covering 30%. The existing Scott’s product portfolio focuses on DHA for brain development and Vitamin C for immunity. Thus, the company recognised the unmet need for multivitamins that promote growth and development. “Many children avoid eating certain foods like fish that is rich in Vitamins A, B6 and D, and legumes that are rich in Zinc2.
The Scott’s Gummies with Multivitamin has been developed by nutrition experts and dieticians to provide children with essential micronutrients. We still emphasize that a good, balanced diet is imperative to ensure little ones get sufficient nutrients for their healthy growth,” said Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare (GSK Consumer Healthcare). Wong added, “The company’s vision is to produce meaningful products through innovation that drives growth in the vitamin category for children. A highly trusted brand, Scott’s has a well established product range that continues to grow and innovate to serve children’s nutrition needs.”