Types of Videos That Are Great for Branding

In this digital age, one of the best ways a company can introduce their brand to the world is via a branding video. With many companies still using static images to promote their business, using a branding video to showcase your business will help you stand apart from the rest of your competitors. This will give you more online visibility and potentially net you more profit in the long run. You can always choose to produce your own videos but if you want branding videos that are of high quality, you can try hiring an experienced video production company in Singapore to assist you in the creation of your branding video.

That being said, here are 4 types of branding videos that you can choose from:

1) Animation Videos

Depending on your target audience, animation videos can be an excellent way to market your product or services. For example, if your target market is gamers, using a 2D or 3D animation video instead of a live action video to promote your brand may actually attract and encourage more people to watch your branding video. For example, in 2018, League of Legends released an animation video called RISE to promote their League of Legends World Championship. Needless to say, the video hit all the right notes with their target market and garnered over 250 million views to date. If you’re unsure of how to produce your own animation video, you can always contact the top animation studio in Singapore to help you out.

Source: https://www.youtube.com/watch?v=fB8TyLTD7EE&ab_channel=LeagueofLegends

2) Live Streaming

While not technically a traditional video, live streaming has become a popular way to market a brand’s business especially during Covid. Live streaming has made it incredibly easy for companies to showcase and sell their products in real-time to customers. Besides this, live streaming also allows the company to form a stronger bond with their customers which could potentially increase the number of repeat customers. Depending on the scale and complexity of the event that you’re planning to live stream, it may be worth enlisting a live streaming company to assist you so that everything runs smoothly.

3) Product Reviews

A popular method that many companies use these days to promote their products is by partnering with famous influencers. This type of video is especially common in the beauty industry. For example, brands like Loreal and Henkel often collaborate with Instagram influencers to promote their beauty products. By leveraging on these fans, beauty companies are able to boost their exposure, reach a wider range of customers and have a higher chance of converting sales as fans tend to trust their influencer’s opinion of a product. That being said, if you’re thinking of using product reviews videos, it is paramount that the influencer chosen is a good representative for your brand as choosing an influencer with a bad reputation could actually backfire and reflect badly upon your brand name.
4) Branded Short Films

This type of video is particularly popular in Southeast Asia and tends to be very emotional. Most commonly published and shared during festive occasions like Chinese New Year or Hari Raya, these types of short films usually pull on the heartstrings of viewers and encourage them to return to their hometown and visit their parents to celebrate the festival as a family. During or at the end of the short film, the logo of the company is usually shown to connect the film with the company. Due to the nature of these emotional short films, they can easily become viral if produced correctly which is why many companies like investing in these types of brand videos.