The competition was open for submissions from 30 April 2021 to 7 June 2021. 85 entries from across Malaysia were submitted in two age categories: Category A (5-8 years old) and Category B (9-12 years old). The young hopefuls submitted a range of creative designs all conceived to WOW the judges and showcase their interests and personalities. The Top 20 entries were shortlisted for the Virtual Presentation, where the designers had the opportunity to present their designs to the judging panel composed of Kittie Yiyi, Min Luna, and Elaine Lim, Brand Manager of Mattel Continental Asia.
“It was so wonderful to meet the finalists at the Virtual Presentation and get a peek into their creative process,” said fashion designer, Kittie Yiyi. “I was inspired to see girls as young as 5 years old getting excited about fashion design. It brought back so many memories of when I was little and would sew clothes for my Barbie® dolls. It’s been such a joy to be a part of the journeys that these little designers are taking.”
Khayrah striking poses in her own design made by Kittieyiyi
It was Aleesya Inara, Nina, Khayrah, Alayna, Olivia, and Umaa Meenaa who ultimately impressed the judges and clinched the top spots for fashion mentorship. The six young designers truly embodied the spirit of Barbie® Fashion Reinvention, with their exciting designs and their stellar presentations.
From Category A, Khayrah’s (8) transformational, PPE-inspired gown was a heartfelt tribute to her aunt who is a frontliner; Aleesya Inara’s (7) delightful, doughnut-inspired dress and precocious personality made her stand out; and Nina’s (6) bright and colourful beach outfit was a wonderful explosion of her charisma. From Category B, Alayna (9) told an inspiring story of growth with her elegant, butterfly-inspired dress; Olivia (10) stunned judges with a very fashionable and practical unicorn-inspired number; and Umaa Meenaa (11) presented a gorgeous, galaxy-inspired creation, demonstrating a skilful use of shapes and silhouettes.