Igniting Taiwan-Malaysia Business Opportunities at Taiwan Expo in Malaysia 2021 Online

Hello, August. We are honored to welcome the annual Taiwan Expo in Malaysia 2021 Online happening from 4 Aug to 6 Aug 2021. Exhibiting products and technologies from 160 Taiwanese companies, Taiwan Expo in Malaysia has garnered attention from over 200 Malaysian business with more than 1,000 registrations for online business matchings.

This time, we have seen many prominent buyers from Malaysia, including BIG Pharmacy Healthcare - the top three pharmacy chain stores in Malaysia, Intercon - the leading FMCG distributor of halal food, and myNews Retail - a retail convenience store.

From Left to right

1. Elina Lee, Executive Vice President of TAITRA
2. Cynthia Kiang, Director General of Bureau of Foreign Trade, Taiwan (R.O.C)
3. Leonor Lin, President and CEO of TAITRA
4. James C.F. Huang, Chairman of TAITRA
5. Simon Wang, Executive Vice President of TAITRA
6. Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei
7. Saudah Mat Isa, Director of Trade, Malaysian Friendship and Trade Centre, Taipei

In conjunction with the grand opening of Taiwan Expo in Malaysia 2021 Online on 4 Aug 2021, James C.F. Huang, Chairman of TAITRA, Cynthia Kiang, Director General of Bureau of Foreign Trade, Taiwan (R.O.C) , Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei and Sharimahton Mat Saleh, deputy CEO of MATRADE were present with a sit down together “kopi” session discussed about the future of Taiwan-Malaysian cooperation.

We heard from James Huang that under the influence of the pandemic and the China-US trade war, the global supply chain has to be restructured. As a strong base electronic machinery and semiconductor manufacturing coupled with its key location as the manufacturing center of Southeast Asia, it has makes Malaysia an important strategic ally. With that, he hopes that Taiwan Expo will generate greater economic benefits for bilateral trade relations between Taiwan and Malaysia.

The guests were honoured to have James Huang as the tour guide of the expo, interacting with virtual characters in the 3D exhibition hall. In fact, the virtual tour is the highlight of this year’s Taiwan Expo, presenting viewers a novel experience, different from prior exhibitions.

We were amazed by the new 3D online exhibition hall which was designed to give visitors an experience akin to being at the exhibition in person. It was informative and simple to access, interested buyers only need to register as a member of the TAITRA in order to access the virtual exhibition hall and its features, making it no different from visiting an on-ground event. It provides buyers with a one-stop sourcing platform and therefore greater convenience.

In addition to the one-to-one online business matching sessions during the three-day exhibition period, the digital exhibition will continue to be live for one month, allowing those who were unable to attend during the exhibition to peruse it after.

Diversified Solutions, Business Opportunities at Your Fingertips

This year’s expo focuses on 6 major pillars: Electronic Mobility, Post-Pandemic Era, Industry 4.0, Taiwan Lifestyle Products, Tourism & Culture and Halal Taiwan. There are also 10 themed pavilions: Taipei Your Partner, Taiwan Healthcare Pavilion, E-Mobility, Taiwan Product Center, Chiayi City Pavilion, Gourmet Taiwan, Taiwan Excellence, Halal Taiwan, Meet Taiwan and Taiwan in Design. Some of the highlighted products include Chang Gung Memorial Hospital’s proton therapy that uses less radiation affecting healthy tissue nearby and reduces side effects, CHENG HAO Biotechnology’s AQUECARE T1 PLUS Cordless Handheld Solution Sprayer that is lightweight with only 1.9kg and a spray range of up to 2.5 meters, a must-have for home epidemic prevention.

This year, the Industrial Development and Investment Promotion Committee, Chiayi, returned due to the positive response they received in the previous year. Their participation this year included 15 local merchants aiming to broaden their horizons in the Malaysian market. Their exhibited products ranged from local foods to daily necessities, such as Little Couples’ Dry Noodle, Saint Paul’s Alishan Q Cake, Raw Hand’s Antibacterial Betel Nut Soap, Harvest Cosmetic’s Automatic Soap Dispenser, Chiayo Electronics’ Wireless Microphones and more. This fully demonstrates the characteristics of the industrial establishments in Chiayi City.

Companies should capture the golden opportunities for expansion and development through Taiwan Expo in Malaysia 2021 Online,

Exclusive Promotions, Malaysian Merchants Response Together

In addition to the expo, this year’s Taiwan Expo also included a special collaboration with 10 local Malaysian companies that sell Taiwanese products with provide the “My Amazing Taiwan Deals” promotion campaign. From well-known online shopping platforms “Hawooo”, “Youbeli”, “Go Leaf”, “Shiny”; skin care brands “Natural Beauty” and “Forest Beauty”; specialist in 3C consumer electronics “BrightStar”; and F&B stores such as “The Alley”, “Devil Chicken” and Taiwan's One Township One Product (OTOP). They had put their hand together to make the  “My Amazing Taiwan Deals” promotion campaign a succeed.

In response to the expo, both online and offline channels have launched the promotions from July 28 to August 6, giving Malaysians who love Taiwanese brands the opportunity to cash in on amazing deals. In order to expand the promotions, the first 200 buyers who have pre-registered and completed 4 e-business matchings will have a chance to win an e-Grab voucher.

Not only that, there are Industry seminars lined up in conjunction with the expo for us too. The seminars include smart machinery, halal product, healthcare solutions, PCs & electronics, smart living applications & Industry 4.0. Recordings of the webinars will also be made available online for those who miss the premieres. It is really convenient for the participants.

Taiwan Expo in Malaysia 2021 Online is indeed igniting the perfect business opportunities for Taiwan and Malaysia. Thanks Bureau of Foreign Trade for organized it and also the supports by 15 local associations, including the Federation of Malaysian Manufacturers (FMM). To further promote international trade, there will be other exhibitions in Thailand, India and Indonesia from now till November 2021. The 3D virtual exhibition is the new ad safe way for communication between Taiwanese companies and overseas businesses under the raging pandemic.

Check out the official website for Taiwan Expo in Malaysia 2021 at https://mys.taiwanexpoasean.com/en/.

For more information about the event, please contact the Taiwan Trade Centre, Kuala Lumpur, at: +60(3)20312388 / +6018-9589168 or email to kl@taitra.org.tw