By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is declaring that for The Year of the Tiger, he is inspired to go after his boldest ambition yet – to win a major trophy for his country. Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and has incited fans to share their own bold goals too. All fans have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger.
While fans across the world rally with Son to express their own ambitions and inspirations for the Year of the Tiger, Tiger Beer Malaysia too launched its local Chinese New Year (CNY) campaign - The Year We ROAR Together - on a grand scale, today. Aimed to encourage fans to go all out to pursue their dreams and goals, the CNY campaign is all about giving a voice to Malaysians to uncage their inner tigers - whether they're born in the Year of the Tiger or not.
While fans across the world rally with Son to express their own ambitions and inspirations for the Year of the Tiger, Tiger Beer Malaysia too launched its local Chinese New Year (CNY) campaign - The Year We ROAR Together - on a grand scale, today. Aimed to encourage fans to go all out to pursue their dreams and goals, the CNY campaign is all about giving a voice to Malaysians to uncage their inner tigers - whether they're born in the Year of the Tiger or not.
Management Team of HEINEKEN Malaysia at the media launch of Tiger CNY 2022 campaign - The Year We ROAR Together
Upon the arrival of the Management Team of Heineken Malaysia Berhad (HEINEKEN Malaysia) and media representatives at Connection, Pavilion KL, they had the opportunity to feast their eyes on the traditional Asian street installations with a contemporary twist at the Connection area and score exclusive Tiger merchandise via the exciting game booths there.
Guests were then ushered to the Grand Ballroom of JW Marriott Hotel Kuala Lumpur for the main launch event, where HEINEKEN Malaysia’s trade partners were also present. Roland Bala, Managing Director of HEINEKEN Malaysia, took the stage to welcome guests before the rest of the Management Team joined him to officiate Tiger Beer Malaysia’s CNY campaign for 2022, followed by an exciting Tiger and lion dance performance to spark the festive spirit. Guests were treated to an array of CNY delicacies and electrifying stage performances to usher in the Year of The Tiger.
HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign