TECNO #GoBoundless with Brand-New Flagship PHANTOM X & Signs New Malaysian Brand Ambassador Datuk Wira Dr Lee Chong Wei

TECNO, the leading global smartphone brand in emerging markets has introduced its brand-new flagship under its sub-brand PHANTOM to Malaysian shores - the PHANTOM X on a glorious Saturday of 8 May 2022. Featuring an elegant design of 3D Borderless Screen and the industry’s first silk glass back cover, the PHANTOM X empowers users to #GoBoundless through its Boundless Screen, Boundless Clarity and Boundless Performance.

Built to support every aspect of its user’s life and work, the TECNO PHANTOM X has all-round outstanding qualities and its boundless screen is ergonomically designed with a 36.5° golden angle for the ultimate grip and comfort. Its superior camera performance promises boundless clarity with the perfect combination of a 50MP Ultra-Night camera and industry leading 1/1.3 super large sensor, 48MP Ultra-Clear Selfie camera with 105°Ultra-Wide angle, as well as the AI-assisted Super Night Mode and 50mm Golden Portrait. Powered by a 4700mAh, 256GB ROM, memory fusion technology 8+5GM RAM and a newly-updated HiOS 7.6 system, the TECNO’s newest innovation offers users the freedom to go beyond and uncover a world of endless possibilities.

Built for users who prioritise style and elegance, the PHANTOM X’s high-end design concept was designed by Alexis Mabille, former Dior Design Director. Through his keen eye on design, he seamlessly incorporated bold luxurious design concepts to every miniscule detail, every curve and every radion. Donning its unique one-of-a-kind design outlook and material technology, the PHANTOM X was also awarded the Discipline Product of the 1.08 telecommunications product category at the iF Design Awards 2022.

Commemorating the launch of its new flagship smartphone and to celebrate a new milestone achieved, TECNO also appointed its new Malaysian brand ambassador at the event, Datuk Wira Dr Lee Chong Wei, the nation’s badminton hero.
“The introduction of PHANTOM X in Malaysia marks a significant achievement for TECNO as we remain committed to bring bolder and better premium innovations to Malaysians that will inspire confidence among bright minds for a better future. PHANTOM X was made to empower modern individuals to reject the ordinary, always strive for success and have ambition to achieve new heights. Hence, we have chosen Datuk Wira Dr Lee Chong Wei as our new brand ambassador who is synonymous with our “Stop At Nothing” brand essence. He is also an all-rounder with outstanding qualities, just like our newly launched PHANTOM X,” said Taiman Zheng, CEO, TECNO Malaysia.

Speaking at the launch of the PHANTOM X, newly appointed brand ambassador Datuk Wira Dr Lee Chong Wei said “It is a pleasure to be appointed the new brand ambassador for TECNO. Through this partnership, I hope to inspire Malaysians, especially the youths to #GoBoundless and never give up when it comes to pursuing their dreams. As long as they have boundless passion and drive, the sky's the limit.”

Committed to bringing users bold and extraordinary innovations in design, technology, and complete user experience, PHANTOM X empowers consumers to feel their extraordinary best throughout all their special moments in life. The boundless PHANTOM X is priced at RM1,499 and is now available for Malaysians at all TECNO authorised stores and dealers in two artistic colors; Van Gogh’s Starry Night and Monet’s Summer. To commemorate its Malaysian launch, the first 2,000 units of PHANTOM X sold are entitled to TECNO buds free gift on top of an additional half-year screen protection warranty.

Boundless Screen

PHANTOM X is equipped with a unique 3D Borderless Screen that empowers its user to #GoBoundless, embedded with a unique arc design at the right golden angle of 36.5° to accommodate a comfortable grip to the hand. The top-class 6.7" screen supports an enjoyable experience for videos and games. Unbounded by bezels, the 3D borderless screen features a large bending angle up to 70°, making text and images blend seamlessly into infinity around the edges of the device. Its Boundless Screen and the finest FHD+ AMOLED display projects a streamlined and fluid vision of the world around you.

TECNO PHANTOM’s latest addition also offers the industry’s first curved glass surface etched texture. The innovative silk glass is based on a series of complex tests and manufacturing procedures, finally creating the elegant touch of “silk delicacy” and “glass sparkle”. The extraordinary etched textured design presents vertical refined lines, producing pure artistic expression based on exquisite craftsmanship.

PHANTOM X comes in two elegant and classical colours: Van Gogh’s Starry Night Blue and Monet’s Summer. Van Gogh’s Starry Night brings a stellar display of the mysteriously nebulous sky. Monet’s Summer is a display of warm and exuberant colors. Both are perfect options for bold explorers and innovators.

Boundless Clarity

Boundless Camera Performance

Promising Boundless Clarity, the powerful camera system of the PHANTOM X device consists of triple rear and dual front cameras. On top of its 30x zoom and 120° wide angle rear camera, the PHANTOM X adopts an industry-leading 50MP Ultra-Night Camera with a 1/1.3-inch Ultra-Large Sensor, making it easy to shoot crisp, professional photos. The 50MP Ultra-Night camera featuring 1/1.3-inch Ultra-Large sensor can take in 33% more light from the environment compared to a 108MP camera with 1/1.5-inch sensor. With a wider ISO range and less noise, better exposure, users are empowered with the ability to capture unexpected beauty with a pixel size of 2.4μm in 4-in-1 mode, whilst not having to compromise on image quality, even in complex lighting conditions.

Imagine taking a selfie with PHANTOM X’s 48MP Ultra-Clear Selfie camera, you can capture every detail such as: clearer skin textures, sharper facial features, and even brighter smiles. Coupled with the AI-assisted 105°Ultra-Wide angle feature, it is ideal for both individual and group selfies. Ensuring its user can #GoBoundless and will always have the best shots, its self-developed AI face recommendation switching algorithm automatically recommends users to switch to the ultra-wide shot mode when multiple faces are detected, perfect for taking multiple party selfies.

For detailed portraits, the PHANTOM X also comes with a macro lens of 50mm Golden Portrait with a short focal length, comparable to professional portrait lenses. Users can also choose seven diversified portrait lighting effects without changing the photo background. Three professional portrait color schemes are also made available to choose from, accommodating a variety of different skin color types catering to multi-regional aesthetics.

With PHANTOM X’s Super Night Mode, night photography is now made easier. Even in dark environments of less than 0.1 lux, PHANTOM X can bring out more vivid details than the naked eye with the algorithm-enabled camera by utilizing AI segmentation and night protection. Simultaneously, it also optimises the purity of the picture, the focusing speed, and the color representation at night. PHANTOM X makes it easy for you to capture the glorious night city scenes with the Super Night View 3.0, and even allows you to take elegant portraits in the spectacular night view with the help of Super Night Portrait.

Boundless Performance

Boundless Inner Power

PHANTOM X empowers users to #GoBoundless with its Boundless Performance and become up to date mobile players with a large storage capacity, powerful battery, as well as an efficient UI and OS design. With its 8+5GB RAM memory fusion technology and 256GB of storage, users can capture endless memorable pictures and videos, and have peace of mind with its powerful 4700mAh battery. When fully charged, it can support 30 days of standby battery life, 16-hour video streaming and 9-hour video meeting. With its 33W flash charge, just 30 minutes of charging time can pump up the battery life to 70% and 60 minutes of charge pumps it up to 100%. What’s more, PHANTOM X is comprehensively upgraded in UI design, intelligent operation, and system performance, bringing a higher efficiency and fluency in use. This ensures that the tech savvy PHANTOM X users will be fully charged and pumped up for any challenge.

Boundless Exclusivity of Enjoyment

PHANTOM X also features an industry-leading AI voice assistant who has mastered the English language and can respond to your instructions even when you are offline. Activate Ella by simply calling out “Hi Ella” whenever users need to make phone calls, set up alarms, play music, initiate driving mode and more, all without lifting a finger.

Breaking language barriers, PHANTOM X also comes with an AI live transcribe function that can transcribe more than 70 languages, allowing you to #GoBoundless and communicate with more than 80% of the global population seamlessly. Realtime and accessible communication is tailored for interactive conversations with a far-reaching audience. For business documents, the one-button Document Photography correction detects erroneous data with smart precision, and extracts words from any type of images.

Moreover, PHANTOM X provides a series of secure safety measures to protect user privacy. Functions like Peek Proof and App encryption hiding prevents information leakage. Even in the instance where users accidentally lose their PHANTOM X, an anti-theft function alerts and remotely locks your device. Only the user alone can unlock their smartphone, providing confidence in the security of personal and sensitive information. The ultra thin under screen fingerprint allows you to unlock PHANTOM X in less than 0.4s, the optimum unlocking speed without compromising on security.

Additional Features of PHANTOM X:

• Full Pixel Dual-Core Focus + Laser Focus: Find focus in a flash with full pixel dual-core focus and laser focus.
• AI Portrait Restoration: Using integrated neural networks provides surety that every portrait is flawless.
• Film Mode: Easily edit your own cinematic films with your own hands, whether it be for business or pleasure.
• Video Portrait Mode: Blurs out cluttered backdrops and puts you sharply in focus, even when you’re on the move.
• 960fps Slow Motion: Every fleeting moment can feel like memories frozen in time.
• Most Used Office Software Built-in: Kick-off your day with most commonly used APPs.
• Floating Chatter Box: Receive pop-up message notifications as a bubble and chatter away with friends without interrupting your favorite videos.
• Smart One-button Phone Cloner: Transfer everything within your old phone to a new one quickly, efficiently, and hassle-free with a few simple clicks.

Check out more at TECNO's shopee store at https://shp.ee/jtufhpt

To learn more about PHANTOM brand and shop for PHANTOM X online, please visit PHANTOM’s exclusive one-stop website https://www.mobile-phantom.com/my/phantom