"Jadikan Halal Pilihan Utama Anda" Campaign by Halal Development Corporation Berhad under Budget 2022 initiative

I always buy HALAL products especially when it comes to gifting because they are cleaner and kinder. I am so happy to find out "Jadikan Halal Pilihan Utama Anda" campaign held by Halal Development Corporation Berhad (HDC) under Budget 2022 initiative recently.

Through this campaign, it will helps over 500 small, medium and micro enterprise(PMKS) on the sales of their HALAL products especially after the hit by Covid-19 pandemic. From cooking paste, coffee, cake, frozen food, cooking ingredients and many more, there are many choices for the consumer to choose from.

The campaign is the result of the proactive collaboration of the Ministry of International Trade and Industry (MITI) through its agencies, HDC and the Ministry of Finance (MOF) through the Unit Implementation and Coordination of Economic Stimulus Between National Agencies (LAKSANA), aims to accelerate the growth of the Halal industry to a higher level, with aims to increase the average sales of halal PMKS companies facilitated between 20%-30% during the campaign period from April to July 2022.

YBhg. Datuk Lokman Hakim Ali, Chief Secretary, Ministry of International Trade

"Jadikan Halal Pilihan Utama Anda" campaign is divided into two categories. Firstly, Improving Marketability PMKS Halal products in large supermarkets. To make a successful campaign for this category, HDC has partnered with Lulu International Group and Lotus’s Store (Malaysia) Sdn. Bhd. This strategic partnership will see the campaign begin from April 22 at all Lulu supermarket branches, while the campaign started on April 28 at all branches Lotus’s across the country.
The second category, namely the PMKS Halal Product Digital Branding Program, will involve collaboration with Food Panda Malaysia, an online platform provider (e-commerce) and leading logistics, which will run from June 1 to July 31, 2022.

Various promotions and attractive prices will be offered throughout the campaign, which aims to improve sales reach and performance, as well as address the issue of visibility gaps local halal products competing with foreign halal products, towards increasing capacity and production capacity of local halal products.

I was honoured to join the launch event of this campaign. YBhg. Datuk Lokman Hakim Ali, Chief Secretary, Ministry of International Trade and Industry (MITI), YBrs. Mr. Hairol Ariffein Sahari, Chief Executive Officer, HDC as well as management representatives MITI’s highest and strategic partner of the campaign were there to grace the event.

Datuk Lokman Hakim also announced the country's Halal export performance recorded an impressive performance, where an increase of 19 per cent recorded for 2021, from RM30.5 billion to RM36.3 billion. This increment prove the importance of the Halal industry to the Malaysian economy. despite the challenges Covid19.

In terms of sectoral contribution, the Halal food & beverage sector continues to be a contributor leading to the Malaysian halal economy with a total value of RM17.64 billion, followed by Bahan Halal RM13.49 billion, Cosmetics & Personal Care RM2.44 billion, Palm Oil Derivatives RM1.71, Industrial Chemicals RM0.75 billion and Halal Pharmaceuticals RM0.28 billion respectively second to sixth place. Halal Ingredients and Palm Oil Derivatives showed an increase which is impressive from RM8.83 billion and RM0.89 billion in 2020, respectively.

Meanwhile, China has overtaken Singapore as the largest halal export destination on 2021 by RM4.6 billion and RM3.7 billion respectively, followed by Japan, the United States and Indonesia.

Let's support HALAL products. For more information, do check out https://hdcglobal.com/

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