2022 marks the 51 years of history of Mi MAGGI® in Malaysia! Congratulations to my favourite instant noodle brand - Mi MAGGI® !
I grow up with Mi MAGGI®, it is always my go-to noodle every time I am cravings for one. Hence I am very excited to celebrate this milestone together through its annual MAGGI® SAH Malaysia!, campaign, which was organised in conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently.
The campaign reached its culmination via a Grand Finale and on ground fiesta celebration as MAGGI®‘s biggest event of the year, held at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC) on 20 Oct 2022.
Officiating the Grand Finale of MAGGI SAH Malaysia
Introduced in Malaysia in 1971, Mi MAGGI® has since been a Malaysian favourite, from a hearty bowl of MAGGI® Soup noodles at home to a plate of MAGGI® Mi Goreng at the restaurant.
Speaking at the media event, Juan Aranols, CEO of Nestle (Malaysia) Berhad said that the MAGGI® SAH Malaysia! campaign themed DuniaKu Bersama MAGGI® celebrates the richness and heritage of MAGGI® creations from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls and food trucks nationwide, all of which form the colourful fabric of Malaysian lifestyle.
“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at the local eateries with their favourite MAGGI® dish. Many food operators were hard hit during the COVID-19 pandemic but now with more Malaysians eating out and socialising again as normalcy resumed, this campaign aims to celebrate their unique and viral Mi MAGGI® creations!” said Juan.
Cook-off Winners
The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer finalists vie for three Grand Prizes of RM5,000 cash prizes each.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.
“In line with the spirit of “You and MAGGI®, Cook The Difference”, we aim to inspire and encourage Malaysians to make a difference through cooking - be it for themselves, for their loved ones at home or sustaining their food businesses through creating ‘eureka’ moments with crowd-pulling MAGGI® dishes,” quipped Geetha.
Further information about MAGGI® is available at;
MAGGI® YouTube: https://www.youtube.com/user/maggimalaysia
#MAGGIMalaysia #SAHMalaysia
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