Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd said: “Our first search for Guardian’s The Face of Healthy Beauty in 2019 was such a spectacular success in that we managed to find so many outstanding women in Malaysia that epitomize our vision of a healthy beauty. Unfortunately, due to the pandemic we had to postpone doing another event until this year and we are very excited about it. The search for Guardian’s The Face of Healthy Beauty is NOT a beauty contest."
“This campaign celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty. The Healthy Beauty is an individual who is positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring with a confidence built from feeling good about themselves holistically. They also want to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling.”
Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.
Teo explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.
“We found out that our customers believe that true beauty comes from a healthy physical and mental state of being,” Teo said.
“We found out that our customers believe that true beauty comes from a healthy physical and mental state of being,” Teo said.