Taiwan Expo 2023 @ Kuala Lumpur Convention Centre This 24th August 2023

Taiwan Expo is coming back with diverse activities for all visitors! This year, Taiwan Expo will be held physically at the Kuala Lumpur Convention and Exhibition Centre (KLCC) for the first time since the Covid-19 outbreak.

Widely regarded as the most important business exchange platform between Taiwan and Malaysia, visitors can look forward to more than 100+ Taiwanese exhibitors who will showcase their products and services in Taiwan Expo 2023! With 220 booths for visitors to explore, the themes circulate around Circular Economy, Smart Medical, Intelligent Lifestyle, Industry 4.0 and Halal this year.

Taiwan Expo, organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), was officially announced in a launching ceremony. From left are Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE), Tan Sri Dato’ Soh Thian Lai, President of the National Chamber of Commerce and Industry of Malaysia (NCCIM) who is also President of the Federation of Malaysian Manufacturers (FMM), Her Excellency Ms. Phoebe Yeh, Representative of the Taipei Economic & Cultural Office in Malaysia, Ms. Tiffany I.C. Chen, Deputy Executive Director of Taiwan External Trade Development Council (TAITRA), Ms. Eva Peng, Director of the Taiwan Trade Center, Kuala Lumpur.

The exhibition, organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), was officially announced in a grand launching ceremony on 3 Jul 2023 at Pullman KLCC Hotel.

Taiwan Expo, organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), was officially announced in a launching ceremony in the presence of representatives from 19 leading Malaysian industry organisations.

(Back Row from Left 4 ) Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur; Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE); Tan Sri Dato’ Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in Malaysia; Ms. Michelle Hah, Vice President of Federation of Malaysian Manufacturers (FMM) and Ms Tiffany I.C., Chen, Deputy Executive Director of Market Development, Taiwan External Trade Development Council (TAITRA)

Taiwan Expo 2023 is scheduled to run from the 24th to 26th of August 2023. 160 of Taiwan’s best companies have been selected to participate in Taiwan Expo 2023 to showcase their innovative and high-quality products with the aim of creating more mutually beneficial cooperation between Malaysia and Taiwan.

In fact, 2023 marks the 7th consecutive year that the Taiwan Expo is held in Malaysia, and the expo had won the support of 20 leading Malaysian industry organizations including the National Chamber of Commerce and Industry of Malaysia (NCCIM), Federation of Malaysian Manufacturers (FMM), SME Malaysia, and the Taiwan Chamber of Commerce & Industry in Malaysia (TWCHAM).

During the launching ceremony, Tan Sri Dato’ Soh Thian Lai, President of NCCIM, affirmed his admiration for the innovative capabilities of Taiwanese companies, and stated his beliefs that Taiwan Expo will continue to serve as an important platform to enhance competitiveness between companies from both shores and deepen the industrial link between Malaysia and Taiwan.

Advancing Trade Relations Through 5 Main Themes

160 leading Taiwan manufacturers will be gathered at Taiwan Expo 2023 in Malaysia and will showcase their products and services in 220 booths across five main themes: Industry 4.0, Smart Medical, Halal, Circular Economy, and Intelligent Lifestyle. Visitors will not only get the chance to try the products for themselves and participate in forums and talks but also engage in one-to-one business matching meetings with the respective company representatives.

H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in

Malaysia (second from the right) visited Taiwanese halal product after launching ceremony of Taiwan Expo 2023 in Malaysia together with (from left) Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE); Tan Sri Dato’ Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); Ms Tiffany I.C., Chen, Deputy Executive Director of Market Development, Taiwan External Trade Development Council (TAITRA); Chef Johari Edrus, Malaysia celebrity Chef and Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur.

Media was honoured to preview some of the highlighted products in this year’s Taiwan Expo, including BenQ Dialysis’s Qflux Dialyzer, Dyaco’s SOLE 3-in-1 HIIT Trainer/Stepper, Yztek’s e+Autoff safety gas stove, as well as halal food products such as Forever Sweet Sugar’s winter melon tea brick and Pao Chung’s range of delectable sauces during the launch event.

H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in

Malaysia (middle) visited smart medical product from BioGend after launching ceremony of Taiwan Expo 2023 in Malaysia together with (from left) Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur; Ms Tiffany I.C., Chen, Deputy Executive Director of Market Development, Taiwan External Trade Development Council (TAITRA); Tan Sri Dato’ Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); and Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE).

According to Tiffany Chen, TAITRA’S Deputy Executive Director, Taiwan Expo had featured 987 exhibitors over the past six years, welcomed 144,494 online and offline trade visitors, and successfully generated some USD 0.37 billion in potential business opportunities between Malaysia and Taiwan. Faced with the rapidness in which the Covid-19 pandemic was shaping the global industrial supply chain, Taiwanese companies were able to quickly adapt to the changing times as they embraced AI, big data, cloud services, and other innovative applications and systems. The experiences of their Taiwanese counterparts are something that could help Malaysia as the latter pushes for its own Industry 4.0 revolution, advancement in smart healthcare solutions, and net zero carbon emissions.

H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in

Malaysia (third from the right) visited smart medical product from BenQ Dialysis after launching ceremony of Taiwan Expo 2023 in Malaysia together with (from left) Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur; Ms Tiffany I.C., Chen, Deputy Executive Director of Market Development, Taiwan External Trade Development Council (TAITRA); Tan Sri Dato’ Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); and Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE).

Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in Malaysia, also highlighted the booming trade between Malaysia and Taiwan. In 2022, bilateral trade between Malaysia and Taiwan hit a historical high of 36.6 billion US dollars, up a whopping 36.2% from 2021. Taiwan based Wistron Corporation was even recognized as the single largest foreign investor in Selangor in 2019 and 2021. Taiwan Expo is expected to further enhance economic ties, trade and investment relations between Malaysia and Taiwan, and spark greater degrees of cooperation in the future.

Two Universities Vying for Halal Culinary Dominance

Other than the exhibition booths, Taiwan Expo has arranged a series of activities including energetic Zumba Fest, cultural performance, as well as hosting the 2nd Taiwanese Halal Food Cooking Contest.

H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in

Malaysia (second from the left) presented the chef hat, which symbolizes the highest

honor of the Taiwanese Halal Food Cooking Contest to Chef Johari Edrus, Malaysia

celebrity Chef (second from the right), announcing The 2nd Taiwanese

Halal Food Cooking Contest is officially open for participation. Ms. Eva Peng, Director

of Taiwan Trade Center, Kuala Lumpur(First from Left); Ms Tiffany I.C., Chen, Deputy

Executive Director of TAITRA (First from right) also joined the group photo.

Malaysia celebrity chef Johari Edrus (Chef Jo), who served as the judge in last year’s Taiwanese Halal Food Cooking Contest, has graced the launching ceremony. He praised the amazing range of Taiwan’s halal ingredients and how they opened the way for Muslims in Malaysia to expand their culinary sphere. He expects this year’s interschool competition between Universiti Malaysia Kelantan (UMK) and Universiti Putra Malaysia (UPM) to inspire even greater creativity amongst the students and lead to the creation of new and tantalizing Taiwan-Malaysia fusion cuisines.

𝐓𝐚𝐢𝐰𝐚𝐧 𝐄𝐱𝐩𝐨 𝟐𝟎𝟐𝟑

Date: 24th (Thursday) - 26th Aug 2023 (Saturday)

Time: 10am - 6pm

Venue: KLCC Convention Centre

Admission: FREE

To register for scheduled events or for more information about Taiwan Expo, please visit the official website at: http://mys.taiwanexpoasean.com/ , or through social media platforms at : www.facebook.com/TaiwanExpo.mys/ and https://www.instagram.com/taiwanexpo_malaysia/?hl=en