Guardian Malaysia unveiled its brand new, state-of-the-art flagship store, its biggest Guardian store in Southeast Asia, at Mid Valley Shopping Mall, Kuala Lumpur on 1st Nov 2023. The leading pharmacy, health and beauty retail chain in the country has strengthened its business offering with this unique 7000-sq-foot concept store, leveraging on the latest global health and beauty trends, and ever-changing consumer trends. Describing this new store concept as ‘revolutionary’ and ‘evolutionary’, Priscilla Wu, Managing Director, Health and Beauty, Malaysia and Brunei, said: “Guardian customers will get to enjoy a brand-new shopping experience in our new premium flagship store. It symbolises the strong growth and continued success of the Guardian brand in Malaysia and is proof of Guardian’s relentless commitment to offer the best health and beauty products in the market at the best value for our customers. “Our investment in this new store concept translates to a superior and best-in-class customer shopping experience with new categories of products that have evolved together with new consumer demands and trends. It will provide our customers with a more personalised, informative and interactive shopping experience. We will also introduce over 30 new skincare and cosmetic brands into our store, with 20 new skincare ranges and over 10 new cosmetic brands, many of which are exclusive to Guardian.”
The new brands include bath care brand Tanamera Natural Bath care, and exclusive hair care brands from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime) and Korea (Mise En Scene and Ryo). The Guardian flagship store’s unique layout will feature new product segments such as a Clean & Natural Beauty section featuring skincare, haircare, and cosmetic products that are formulated with safe, non-toxic, and environmentally friendly ingredients, a Tweens section with fun, colourful and safe beauty products for young shoppers aged 8 to 12 years old, and a first-of-its-kind Salon-At-Home hair care section powered by L’Oreal where customers can experience luxurious pampering and indulge in a comprehensive range of hair products tailored to suit their unique needs.
There will also be a Wellness segment in the Healthcare section that will focus on what customers need to get fit and healthy, such as protein powders and health foods. This will be the first Guardian store to have an animated LED screen store façade, dynamic and interactive digital LED display screens throughout the store and two special interactive pillars that allow a hologram to feature interactive product information and serve as navigation signs. The new 7,000 square feet flagship store will also showcase new concepts from oral care brands, Oral B & Sensodyne.
Sensodyne will have a special display at Guardian Mid Valley and customers will see how the #1 sensitivity toothpaste in Malaysia* comes to life with the interactive displays, creating awareness around tooth sensitivity. With 71% of Malaysians suffering from tooth sensitivity, they can learn more about how tooth sensitivity can be managed with Sensodyne variants.
*Based on Retail Index Service for the Sensitive segment within the Toothpaste category for the 12 months period ending April 2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)
Oral B will bring in its first ever interactive Powered Oral Care experiential centre to where shoppers can use sensor programming to touch, feel and compare products at a digital kiosk that also provides oral health regiment education for both adults and kids.
To reward their customers even more, for a limited time in conjunction with this new flagship store launch, Guardian has prepared exciting promotions and offers for their loyal customers. So come over to Guardian flagship store at Mid Valley and experience a brand-new way of shopping at Guardian.
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