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Fahrenheit88 Partners with Old Master Q (老夫子) for a Celebration of Happiness
This new year, Fahrenheit88 welcomes the Year of the Dragon with boundless joy with its ‘The Rise of Happiness’ Chinese New Year celebration from now to 25 February 2024. This immersive celebration harmoniously blends cultural traditions with a contemporary twist, promising a unique experience for shoppers and visitors.
In an exciting partnership with the legendary Old Master Q (老夫子), the campaign brings to life the vibrant energy of the city through authentic Hong Kong street vibes, delectable culinary experiences, festive gifts, and an exclusive art exhibition showcasing contemporary artwork of Old Master Q. As you stroll through our Main Entrance, shoppers will be welcomed by the warm glow of Hong Kong Street lights, friendly greetings, and Instagram-worthy Old Master Q characters. Keep an eye out for QR codes to unlock a mind-blowing XR experience, where Old Master Q characters come to life, leaping off your screen. It’s a visual feast that’ll have you snapping pictures like there’s no tomorrow!
Shop ‘till you drop at their Chinese New Year Market located at the Main Atrium, Ground Floor. Explore an exquisite array of festive hampers, house decorations and delectable snacks at Taste of Asia that are designed to be the ideal gifts for friends and family. Then experience the essence of Hong Kong street food by treating yourself to the aromatic signature egg puff waffle and the rich flavor of curry fish balls at 90’s Snacky, or shop for your favourite childhood snacks. Relish the nostalgia of Old Master Q by bringing home a merchandise such as plushies, t-shirts and tote bags, from the Pudgy CNY booth.
Calling fans of Old Master Q! Step into the world of art at the ‘60th Old Master Q: Joy and Innovation in Dragon Year’ Exhibition, located at Atrium, Ground Floor. The exhibition marks a significant milestone in the legacy of Old Master Q as we enter the 60th Anniversary and unveils the mesmerizing ‘OMQ Shadow Series’. The ‘OMQ Shadow Series’ is a unique blend of traditional and contemporary elements, casting the beloved character in a new light that is both nostalgic and innovative. Shoppers can discover different unique styles of Old Master Q through a series of collaborations with other well-known artists, projects and brands such as Pudgy Penguins by The Igloo Company, Mindblown Universe by Mindblowon Studio, Cupid-Q by Red.by.Monster, ZERO3-Q by Yellow.by.Monster, Girypto by Kadokawa Gempak Starz, and others.
As part of ‘The Rise of Happiness’ campaign, Fahrenheit88 held a joined launch with Old Master Q on 17 January 2024. A highlight of the event was the esteemed presence of the renowned artist behind Old Master Q, Prof. Wong Chak, who journeyed from Taiwan to grace the occasion.
Get ready for a Chinese New Year celebration like no other at Fahrenheit88, where a lineup of performances and engaging workshops await you! Spot the Pudgy Penguin Mascots Walkabout every weekend and public holidays at 11am, 1pm, 3pm, 5pm and 7pm. Be mesmerized by the artistry of Hin Hua High School as they blend the traditional Diabolo with the majestic Dragon Performance on the 25 January, 1pm. On the 21 and 27 January, 3pm to 6pm, Music Today Academy presents the ‘One Day Singer’ showcase, featuring talented voices serenading you with tunes that resonate with the spirit of the season. Feel the rhythm of the New Year as the students from Taylor’s International School takes over the mall with a drum and dance performance on the 4 February at 12pm. Catch the performance by Rockstars Production on the 17 February, 2pm and 3pm, as they showcase the melodic tones of the Gu Zheng and Ukulele.
Make your weekends extraordinary by participating in their festive workshops. On 20 January, 2pm to 4pm, sign up for a Tufting Workshop where you’ll be guided by skilled instructors to create your very own Old Master Q tufted masterpiece. On 3 February, 2pm to 4pm, let your imagination steam up at the Dimsum Clay Art Workshop. Mark your calendars, gather your friends and family and infuse your weekends with creativity and joy!
After a fun-filled day in the mall, don’t forget to step into UNIQLO for a festive fit check and pick up some festive decorations at KOME. What’s better than beating the heat with a delicious frozen yoghurt treat? Drop by Tutti Frutti for the perfect treat to sprinkle some happiness to your day. Cap off your day of festivities with ultimate relaxation! Pamper yourself with a traditional Chinese massage and reflexology at Oriental Signature. Shoppers can look forward to a fascinating display of interactive digital dragons travelling between Fahrenheit88 and Pavilion KL’s 3D LED Screens.
After a day of shopping spree, don’t forget to pick up some exciting Festive Rewards. Shoppers can walk away with a Limited-Edition Old Master Q Angpow Pack with a minimum spend of RM150 in a single receipt. With a spend of RM300 in a single receipt, shoppers may redeem a Limited-Edition Old Master Q Tote Bag and Angpow Pack. Limited to 2 redemptions per shopper per day. While stocks last. All redemption can be made at the Concierge Counter, Ground Floor, on the same day of purchase.
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