Fahrenheit88 Shines on Global Stage: Silver Win @ ICSC Global MAXI Awards 2024

Fahrenheit88 proudly announces its outstanding achievement at the International Council of Shopping Centers (ICSC) Global MAXI Awards, securing the Silver title for its groundbreaking ‘MY Gaya Month’ Campaign.

The esteemed recognition comes in the Community category, reaffirming the mall’s commitment to excellence and innovation in community engagement.

‘This accolade celebrates our commitment to fostering arts and culture within our community, transforming our mall into a vibrant hub where creativity thrives. I am proud of our team's dedication and vision, who have embraced and contributed to our cultural initiatives. This award reaffirms our belief that a shopping destination can be more than just a place to shop—it can be a dynamic center for artistic expression and cultural enrichment." says Dato’ Joyce Yap, CEO of Fahrenheit88.

Fahrenheit88 has accumulated an impressive tally of 1 local and 1 international accolade, and has been recognised for its ‘Fahrenheit88 Goes Creative’ campaign at the Malaysia Shopping Malls Association (PPK) Best Experiential Marketing Award.

The ‘MY Gaya Month’ campaign, hosted in collaboration with Malaysia Bumiputera Designers Association, marked a significant milestone for Fahrenheit88 as it reinforced its position as a local fashion hub and demonstrated unwavering support for the community of local designers in Bukit Bintang. The campaign, characterized by a dynamic lineup of fashion shows, seminars, and shopper’s events, captured widespread media attention and acclaim.

With the participation of 20 talented local designers, 'MY Gaya Month' showcased the richness and diversity of Malaysian fashion, fostering a sense of pride and belonging within the community. Notably, six fashion designers opened pop-up stores in Fahrenheit88 following the campaign, further solidifying the mall's role as a platform for nurturing and promoting homegrown talent.

ICSC is a worldwide trade association representing the mall and retail real estate sector. The MAXI Awards acknowledge innovative events, programs, and technologies that add value to the mall industry, encompassing marketing campaigns implemented in 2023.