guardian Donates Body Wash to Underprivileged Children as Part of Its ‘Together, Keeping Kids Clean and Healthy’ Community Service Campaign

guardian Malaysia recently conducted a heartwarming initiative by providing 2,844 bottles of body wash to the children of PPR Kampung Muhibbah at Bukit Jalil, Kuala Lumpur. The event, attended by 100 children from the PPR together with their parents, marked a significant step in guardian's commitment to its regional #guardiancares Corporate Social Responsibility (CSR) campaign titled “Together, Keeping Kids Clean and Healthy”.

Anna Ng, Marketing Director at guardian Malaysia, expressed her delight in contributing to children's hygiene and well-being under this program. She highlighted the importance of ensuring that every child has access to basic hygiene, emphasizing that it is a fundamental human right.

Ng stated, "Keeping clean and healthy is not a luxury but a basic necessity, especially for children from low-income families. We believe that maintaining personal hygiene not only safeguards physical health but also boosts self-esteem and enhances mental well-being."

In 2023, guardian successfully provided 20 million baths to underprivileged children across Malaysia, Indonesia, Singapore, Vietnam, and Cambodia. This equated to over 40,000 bottles of bath care products donated to Malaysian children alone. Building on this achievement, guardian has set a target of doubling its impact in 2024, aiming to provide 40 million baths to those in need in the region.

The donation of 2,844 bottles of body wash to the children of PPR Kampung Muhibbah represents a significant contribution toward this goal, providing 800,000 baths for the recipients. Mr. Abdul Aziz bin Mohidie, the Head of the Rukun Tetangga of PPR Muhibbah 2 said, “This is a good initiative as it helps to lighten the burden of families besides being great for kids to learn how to keep clean and healthy.”
In addition to distributing bath care products, guardian organized an interactive session on Good Hygiene Practices to educate 100 children present on maintaining personal hygiene effectively. A pharmacist from guardian, together with guardian team members were at hand to share with the children the steps to properly clean their hands and how best to maintain overall body hygiene, besides playing some Q&A quizzes with the children.

As a re-cap of this “Together, Keeping Kids Clean and Healthy” campaign, guardian pledges to donate 15 sen for every one litre of guardian bath care product sold in Malaysia towards purchasing bath care products for underprivileged children. Furthermore, the specially designed #guardiancares Bear, priced at RM29.90, will be available for purchase, with all proceeds contributing to the #guardiancares fund supporting the bath care needs of underprivileged children in Malaysia.

Moreover, a special #guardiancares Bear Hooded Towel will be sold at RM29.90 in all guardian stores nationwide, as well as through guardian’s online platforms. Proceeds from the sales of both the #guardiancares Bear and the Hooded Towel will be dedicated to the #guardiancares fund.

In a separate initiative, guardian also extended its support to three charity organizations chosen by the winners of the Face of Healthy Beauty 2023 competition. Aqila Afindi, Nur Izzatul Aqma Bt Ludin, and Candace Cheah selected beneficiaries to receive RM5,000 worth of guardian Bath Care products each.

Aqila Afindi directed her donation to the children of Pusat Jagaan Rumah Bakti Nur Ain in Bangi, Selangor, while Nur Izzatul Aqma chose to support the children of Pusat Jagaan Nur Sakinah Damansara Damai, Kuala Lumpur.

Candace Yap, a final year Veterinary Science student, opted to donate her prize to the Society for the Prevention of Cruelty to Animals (SPCA) Selangor, based in Ampang Jaya, Kuala Lumpur. Candace contributed personal care products such as sanitizers, hand and body wash products to safeguard the well-being of volunteers and staff at SPCA after handling animals.

guardian’s multifaceted efforts underscore its commitment to fostering hygiene and well-being among underprivileged children and communities, reflecting its dedication to corporate social responsibility and community welfare.