Lavazza Unveils New Nespresso-Compatible Capsules with a Vibrant Pop-Up Shop at MidValley Megamall Malaysia

Calling all coffee lovers, it's time to swing by Malaysia's first-ever Lavazza Pop Up Shop and sip on the freshest flavors in town.

Since 1895, Italian coffee icon Lavazza has been at the forefront of coffee innovation, blending tradition with modernity. Continuing this legacy, Lavazza proudly introduces its newest range of Nespresso-compatible Capsules, offering the signature aroma and taste of its most beloved blends, including Crema E Gusto Classico, ¡Tierra! For Planet, and Qualità Rossa.

3 flavours of Lavazza Unveils New Nespresso-Compatible Capsules:

• Crema E Gusto Classico: Creamy, with notes of dark chocolate and an aftertaste of wood and spices. A good morning starts with… Crema e gusto! The perfect balance between willpower and the joy of little pleasures in the morning.

• Qualità Rossa: Full-bodied and balanced espresso, with a dried fruit aftertaste. A balanced mix of Arabica and Robusta. Savour a capsule that encompasses the Italian lifestyle.

• ¡Tierra! For Planet: Arabica beans with notes of biscuit and hints of chocolate. A new sustainable experience in which coffee producers learn agricultural techniques that will help them to cope with the consequences of climate change.

These capsules make it easier than ever to enjoy the excellence of Lavazza coffee at home—just pop them into your Nespresso* machine and savour the finest Italian flavours.

To celebrate the launch of this exciting new line, Lavazza has taken over the Center Court of MidValley Megamall with a vibrant Pop-Up Shop from August 19th to 25th 2024.

The space is alive with oversized, colourful replicas of the new Lavazza Capsules in shades of red, blue, green, and yellow. This visually striking setup also includes an Instagram-worthy photo wall illuminated with neon lights, fun interactive games where visitors can win exclusive Lavazza merchandise, and special discounts on all Lavazza products—Capsules, Beans, Grounds, and Instant Coffee.

Coffee lovers can also indulge in unique "Coffeetails," special coffee drinks crafted by their expert baristas.

Special Promotions at the Pop-Up Shop:

• Purchase 3 boxes or spend RM60 and above for a chance to win in the Plinko game.
• Purchase 8 boxes or spend RM170 and above to receive a free Capsule Holder or Coffee Filter and an opportunity to win from the Lavazza Claw Machine.

A VIP Launch event was held on August 20th 2024 at the Pop-Up Shop, featuring an exclusive guests and celebrities. The event was officiated by Mr. Phillip, Lavazza’s Regional Sales Director, along with Miss Annabelle and Morning from Lavazza Singapore & Shanghai, and Alicia Wong from Dankoff Malaysia. Esteemed representatives from AIT Fine Food and Aeon Malaysia also attended, alongside local celebrities and influencers like Nana Sheme, Yazmin Aziz, and Fiera Affendi, as well as members of the media.

The introduction of Lavazza's new Capsule range marks a significant milestone in strengthening the brand’s connection with coffee enthusiasts across Malaysia. Whether it's a morning ritual or an afternoon coffee date, Lavazza Capsules promise to be the perfect companion for every coffee lover.