“The Beauty Unbound campaign invites everyone to redefine beauty on their terms, embracing both inner and outer radiance," said Jessica Leong, Head of Marketing at The Exchange TRX. "We believe that true beauty transcends the surface. We aim to inspire our guests to discover how beauty blossoms through the art of self-care and positioning The Exchange TRX as the premier destination for beauty enthusiasts by offering a variety of brands, from skincare to hair salons, all under one roof.”
In conjunction with the campaign launch, visitors will be among the first to explore The Exchange TRX’s newest self-care enclave on the ground floor—Beauty Galleria. This luxurious space is home to prestigious brands such as the world’s first brick-and-mortar Guerlain store, Swiss-made luxurious skincare brand La Prairie, renowned Italian fragrance house Acqua di Parma, and more.
Visitors are encouraged to sign up as members by downloading The Exchange TRX mobile app to discover the full Beauty Unbound experience, including promotions and gifts with purchases throughout the campaign period. A wide array of exclusive complimentary experiences by The Exchange TRX’s beauty retailers including:
● Yves Saint Laurent Beauty will host an exclusive makeup workshop, providing guests with the chance to delve into the YSL match and clash theory, and learn how to effortlessly achieve the latest beauty trends under the expert guidance of a National Makeup Artist.
● 3CE Stylenanda invites you to discover your most flattering colour palette through a pre-booked personal colour analysis to elevate your style and enhance your natural beauty.
● M•A•C - Exclusively at The Exchange TRX outlet, guests can receive a complimentary brow styling session with a M•A•C makeup artist in-store, along with a 3-piece deluxe set with any purchase made in the store.
● Estee Lauder offers guests a 10-day foundation sampling after discovering their perfect foundation shade from a personalised consultation with iMatch Virtual Try On.
● Lancôme seeks to enhance your skin with an exclusive Skin Screen service, complemented by a personalised consultation led by the team's expert beauty advisors, and receive gratis samples.
● L'Occitane en Provence will host guests for a private hair and scalp diagnosis aimed at achieving lush, thick, and healthier hair.
Throughout the month, guests can enjoy more than 40 distinctive offerings and complimentary products from Chanel Beauty, Giorgio Armani Beauty, Jo Malone, Elixir, Bobbi Brown, Victoria's Secret, The Soloists Hair Salon, Thai Odyssey, and more.
While at The Exchange TRX, guests can enjoy exclusive gifts when shopping for their self-care favourites. Receive a complimentary beauty pouch with a minimum spend of RM380 on a single receipt, and a 3-piece white jade gua sha set with a minimum spend of RM1,000 on two receipts at any beauty, fragrance, skincare boutique or hair salon including beauty brands in Seibu.
In addition to that, to celebrate the launch of The Exchange TRX’s very first Beauty Campaign, Beauty Unbound, all visitors will stand a chance to win a specially curated Beauty Box featuring products from our beauty retailers by sharing what their beauty faves on Facebook and Instagram between 9 August to 25 August.
For more information and updates of events, activities, and promotions throughout Beauty Unbound, please visit https://www.theexchange.my/journal/beauty-unbound/ or follow The Exchange TRX on Facebook and Instagram at @theexchangetrx.
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