Marimekko Pre-Fall 2024 Maridenim Collection

For Pre-Fall 2024, Finnish design house Marimekko explores the relationship between organic patterns and the urban architectural landscape. Featuring new conceptual expressions of the iconic 60-year-old Unikko print, the collection introduces new laser-cut woolen styles and bold dresses with entirely new placement of the iconic print.

Marimekko Pre-Fall 2024 Ready-to-wear Collection

In Malaysia, Marimekko proudly presents its first denim collection, unveiled on 4 September 2024 at Suria KLCC. The launch of the Maridenim Collection and the celebration of Unikko's 60th Anniversary brought together local celebrities and influencers including Elfira Loy, Uyaina Arshad, Anzalna Nasir, Ju Wei Teoh, Stella Chen, Nazirah Nasir, Christina, and Leslie.

Marimekko Malaysia showcased the collection with an in-store fashion show, highlighting high-quality denim in three fits: straight, wide, and barrel leg, including two full looks featuring the beloved Unikko print. Marimekko Maridenim was designed by following The Jeans Redesign guidelines by the Ellen MacArthur Foundation, which are made publicly available for the fashion industry to use.