The Breast Cancer Awareness Month (Pink October) is here. In conjunction with this, our beloved natural peanut butter brand - JOBBIE announced its collaboration with the Malaysian National Cancer Council (MAKNA) to launch a special CSR and education campaign themed as the “Pink Wobbly Breast Odyssey”.
The campaign was officially launched at Damansara Specialist Hospital 2 (DSH2). With over 100 guests comprising the members of the public, VIP guests, collaborators, media and content creators, aims to raise the awareness of breast cancer while supporting MAKNA’s breast health innitiatives. Among the notable names in attendance were the Deputy GM of MAKNA, Mr. Vemanna Appannah, and social media influencer Maryam You Narae, also known as Maryam Durian Kimchi.At the campaign launch, JOBBIE rolled out its limited edition of 5,000 Jobbie pink jars that are specially-designed with the “Pink Wobbly Breast Odyssey” label. Every jar features breast cancer awareness information with a striking pink design, symbolising the journey and courage of individuals affected by the disease. For every jar sold, RM1 will be donated to MAKNA to support its breast health programmes, helping to provide resources and care for those affected by breast cancer.
The campaign’s unique name is made up of two key elements of the cancer journey. The word “Wobbly” symbolises the vulnerability individuals face when battling breast cancer, while “Odyssey” mirrors the unique and courageous journey of each person coping with the disease. This aligns with JOBBIE’s ethos of spreading joy and advocating for a better quality of life.