guardian Marks its 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

• A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

• The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

• An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

Anna Ng, Marketing Director of guardian Malaysia, emphasized: “Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

Dr. Murallitharan Munisamy, Managing Director of NCSM, said: “We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution to underprivileged women, offers a holistic approach to addressing breast cancer across all demographics.”

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang.

October’s Special: Launch of Exclusive New Brands at Guardian Malaysia

“guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th-anniversary celebration, we are launching more than 20 new and exclusive brands this month,” added Anna.

These new brands will be available in stores and online starting from the 1st week of October 2024.

October Anniversary Party: 57% Discounts Galore – This Month Only!

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024.

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

In response to the growing demand for online shopping, guardian Malaysia is also proud to announce the launch of its new e-catalogue—a more convenient and engaging way for customers to explore our extensive range of health and beauty products.

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly. With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link users to Guardian’s e-commerce platform for easy, hassle-free purchases.

“This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great products at unbeatable value, while also supporting our breast cancer awareness campaign with NCSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians,” concluded Anna.