Panasonic Malaysia Champions School Hygiene with Groundbreaking Bidet Initiative

Good toilet hygiene plays a vital role in preventing the spread of infectious diseases, ensuring students feel safe and comfortable, and fostering an environment conducive to learning in schools.

We were honoured to attend the at the campaign launch event

Good news! Panasonic Malaysia has launched the “Panasonic Rakan Bersih Ceria” campaign to raise awareness and educate on good toilet hygiene standards and habits amongst primary school children in Malaysia. This is part of Panasonic’s efforts to address on-going concerns with school toilet cleanliness, as well as to improve lives and holistic well-being, in line with its corporate vision and tagline “Create Today. Enrich Tomorrow.” to set the stage for a cleaner and healthier future for all Malaysians.

Panasonic Malaysia Sdn Bhd managing director Keisuke Nishida and Education Ministry educational resources and technology division director Aniza Kamarulzaman, at the campaign launch, aimed at improving school hygiene standards and fostering healthier habits among students.

The launch ceremony was officiated by Mr. Keisuke Nishida, Managing Director of Panasonic Malaysia at Sekolah Kebangsaan Sentul 2, Kuala Lumpur on 1 October 2024.

“Panasonic Rakan Bersih Ceria” campaign goes beyond conventional measures and involves the installation of manual bidet seats in the school toilets to contribute towards improving their cleanliness and hygiene. More importantly, this campaign aligns with our government’s call to provide a safe, clean and comfortable environment for both students and teachers through the upgrade and maintenance of facilities in schools.

“We are very excited to launch this campaign with the Ministry of Education’s support to foster healthier and more hygienic habits among school children. Panasonic’s identity is rooted in Japanese culture. One of them is an emphasis on practicing cleanliness, which promotes better hygiene, reduces the spread of illnesses as well as improves overall health and well-being. More essentially, by instilling good hygiene standards early on, we empower children to take responsibility for their own hygiene and contribute towards maintaining a cleaner and healthier space for themselves and others,” said Keisuke Nishida, Managing Director of Panasonic Malaysia during the launch event.

“Through this campaign, we hope to share our culture of cleanliness and envision a future where hygiene is not just a practice, but a lifestyle and lifelong healthy habits as part of student development,” added Nishida.

Panasonic Malaysia Sdn Bhd managing director Keisuke Nishida (sixth from left), SK Sentul 2 headmistress Norhayati Mustafa, Education Ministry educational resources and technology division director Aniza Kamarulzaman and Panasonic Malaysia Sdn Bhd appliance product marketing general manager Shinichi Tsuda together with students of SK Sentul 2 at the campaign launch.

The campaign involved 25 participating primary schools across the Klang Valley. With good hygiene standards serving as the foundation of toilet cleanliness, and a healthier and more sanitary environment for all, Panasonic conducted informative and engaging workshops educating students the importance of hygiene education and good restroom practices. The workshops are also designed to have exciting activities to ensure students are well-prepared for life beyond the textbook and naturally lead them toward embracing a hygienic lifestyle.

Panasonic also distributed educational materials, including posters emphasizing clean, comfortable, and eco-friendly bathroom practices, with a specific focus on bidet usage.

(From left) Nishida points out details on the campaign board to Aniza, while Panasonic Manufacturing Malaysia Bhd managing director Takashi Sugihara and Norhayati look on.

The bidet installed under the initiative is the Panasonic Bidet AR15 Concept, which offers a hassle-free water washing experience, further enhanced by the Ag+ anti-bacterial function on the seats that kills up to 99%* of bacteria on the surface of the seat. Thus, contributing to a more hygienic and comfortable toilet environment.

For more information about the bidets used in the initiative, please visit DL-AR15D Bidet – Panasonic Malaysia and DL-AR15R Bidet – Panasonic Malaysia. The bidets are available for purchase online at Hygienic EzyClean DL-AR15DWM – D-Shape (panasonic.com) and Hygienic EzyClean DL-AR15RWM – Round Shape (panasonic.com).