Choco Albab’s 3rd Anniversary: A Mission to Spread Joy and Drive Forward

It was a happening Saturday at Bangi Avenue Convention Center last week, where Choco Albab, a rapidly growing local chocolate brand, proudly celebrated its 3rd Anniversary there.

I was honoured to be part of the celebration!

This special event underscored three years of dedication to building a business empire that not only satisfies customers' tastes but also provides a platform for people to earn additional income.

The founder of Choco Albab, Said Saiful Fazli Said Aluwi, reflecting on this meaningful milestone, shared that his mission and goals remain clear: to create a business that brings happiness to everyone and drive forward.

Right: The founder of Choco Albab, Mr. Said Saiful Fazli Said Aluwi

Said, who is also the Chief Executive Officer of Saudagaar Asia Sdn Bhd, highlighted that in just three years, Choco Albab has achieved remarkable success, uplifting the lives of around 100,000 agents and producing dozens of Crown Leaders.

He described these accomplishments as extraordinary achievements borne out of the collective efforts of the entire team.
“My inspiration is singular – to focus my determination and move forward, armed with the experience and expertise I have gained over 14 years in the business world. I have applied every lesson I’ve learned to Choco Albab, not for personal gain, but for the benefit of others. Together, we share opportunities and generate income,” he said during Choco Albab’s 3rd Anniversary Celebration themed Beyond the Star.

When starting Choco Albab three years ago, Said Saiful’s primary aim was not personal wealth but to help as many people as possible generate income.

Through Choco Albab’s agent system, Said offers a generous commission rate of 42 per cent – the highest among agent systems for similar products in Malaysia.

He aspires to help as many individuals as possible earn a living through Choco Albab and experience exceptional happiness.

“We provide a platform for everyone to earn, particularly women, homemakers, single mothers, and youths.

“This is an alternative way to generate income outside the gig economy. It requires minimal capital, low joining fees, and agents are not required to purchase or stock Choco Albab products.

“I introduced this system to help people become entrepreneurs and earn a sustainable income.

“In 2025, my goal is to have 200,000 entrepreneurs working with Choco Albab as agents, propelling the brand to become the number one chocolate-based local product in Malaysia,” he said.

In conjunction with the anniversary celebration, Choco Albab also launched a new product, the Choco Albab Hazelnut Spread, which is expected to become a firm favourite.

Choco Albab Hazelnut Spread

With premium quality and an irresistible taste, the Choco Albab Hazelnut Spread introduces fresh innovation to the local chocolate market.

As part of its vision to support the community, Choco Albab continues to create opportunities for those seeking to generate income through its agency programme.

With plans to produce even more Crown Leaders by 2025, Choco Albab is committed to further fuelling the entrepreneurial spirit in Malaysia.

Congrats to the Proton X70 winner!

With its achievements and promising plans for the future, Choco Albab stands tall as a brand that not only delivers happiness through quality products but also transforms lives through life-changing entrepreneurial opportunities.

For more information about Choco Albab or the agency programme, visit https://chocoalbab.asia/.