Midea Celebrates Years of Double-Digit Growth in Malaysia with Affordable Smart Home Innovation

Have you ever dreaming of living in a smart home and enjoy the magic of it? Where technology seamlessly integrates into your dream home, enhancing both convenience and efficiency.

Now, it's time to make your Smart Home's dream comes true with Midea, the global leader in smart home appliances. Midea has unveiled an exciting preview of its 2025/2026 product line-up at the Genting International Convention Centre on 3 Mar 2025. The product preview reinforces the company’s commitment to making smart, energy-efficient, and user-friendly home appliances accessible to all.

Peter Jiang (江志海) (left), Deputy General Manager of Midea Malaysia, and Mark Tam (谭达权) (right), Managing Director of Midea Malaysia, in good sprits ahead of the Midea New Product Launch 2025.

“Today is not just about launching new products – it’s about embracing the future of home living,” said Mark Tam, Managing Director of Midea Malaysia. “Consumer lifestyles are evolving – people are busier than ever, and they seek smarter, more efficient solutions. Midea is here to lead the next wave of change, combining affordable innovation, high-quality manufacturing, and great customer service to bring seamless smart living into every home.”

Driving Innovation in Smart, Energy-Efficient Home Appliances

The home appliance industry is evolving rapidly, with consumers placing greater emphasis on energy efficiency, smart integration, and seamless design. In response, Midea is advancing its sustainability and innovation efforts to meet these growing demands.

Nourishing The Skin from Within with URUHIME MOMOKO

Japan's Premier Peach-Flavored Beauty Supplement - URUHIME MOMOKO is now available in Malaysia! Experience the pinnacle of skincare innovation with URUHIME MOMOKO, Japan's leading beauty supplement designed to rejuvenate and hydrate your skin from within. This exquisite peach-flavoured powder combines the finest glucosyl ceramides extracted from 100% Japanese rice with collagen, vitamin C, and a potent four-type vitamin B complex, offering a comprehensive solution for those seeking to enhance skin moisture, elasticity, and overall radiance.

Unparalleled Skincare Benefits

URUHIME MOMOKO stands at the forefront of beauty supplements, delivering a scientifically crafted blend of ingredients that work synergistically to nourish and revitalize the skin:

Glucosyl Ceramide (1.8 mg): Sourced exclusively from premium Japanese rice, glucosyl ceramide plays a crucial role in maintaining the skin's barrier function and hydration levels. Research indicates that oral consumption of glucosyl ceramides can effectively integrate into the skin, enhancing moisture retention and fortifying the skin's natural defences.

Collagen Peptides: Integral for supporting skin structure, collagen peptides help improve skin firmness and elasticity, reducing the appearance of fine lines and promoting a youthful complexion.

Vitamin C: A powerful antioxidant, vitamin C aids in collagen synthesis and protects the skin from oxidative stress, contributing to a brighter and more even skin tone.

Vitamin B Complex: This blend of essential B vitamins supports skin health by enhancing cell metabolism and promoting skin repair processes.

A Delectable and Convenient Beauty Ritual

Designed for the modern individual, URUHIME MOMOKO offers unparalleled convenience:

Peach-Flavoured Powder: Enjoy the delightful taste of peaches in a fine powder form that dissolves effortlessly on the tongue, eliminating the need for water.

Portable Stick Format: Each serving is individually packaged, allowing you to indulge in your beauty routine anytime, anywhere.

Simple Usage: Consume one stick per day directly or mix it with water for a refreshing beverage.

Scientifically Backed Efficacy

Studies have demonstrated that oral administration of glucosyl ceramides can improve skin barrier function, increase hydration, and enhance elasticity. In a double-blind study, participants who consumed glucosyl ceramide exhibited significant improvements in skin elasticity and moisture levels compared to the placebo group.