Have you ever dreaming of living in a smart home and enjoy the magic of it? Where technology seamlessly integrates into your dream home, enhancing both convenience and efficiency.
Peter Jiang (江志海) (left), Deputy General Manager of Midea Malaysia, and Mark Tam (谭达权) (right), Managing Director of Midea Malaysia, in good sprits ahead of the Midea New Product Launch 2025.
“Today is not just about launching new products – it’s about embracing the future of home living,” said Mark Tam, Managing Director of Midea Malaysia. “Consumer lifestyles are evolving – people are busier than ever, and they seek smarter, more efficient solutions. Midea is here to lead the next wave of change, combining affordable innovation, high-quality manufacturing, and great customer service to bring seamless smart living into every home.”
Driving Innovation in Smart, Energy-Efficient Home Appliances
The home appliance industry is evolving rapidly, with consumers placing greater emphasis on energy efficiency, smart integration, and seamless design. In response, Midea is advancing its sustainability and innovation efforts to meet these growing demands.
As electricity costs continue to rise, consumers are increasingly prioritising energy-saving solutions. Many of Midea’s latest air-conditioners and refrigerators are Sustainable Energy Development Authority. (SEDA) certified, with 34 air-conditioner and 13 refrigerator models achieving a 4-star rating or higher. The company has also seen a significant increase in the adoption of inverter air-conditioners, with energy-saving models now exceeding 40% of total sales.
The home appliance industry is evolving rapidly, with consumers placing greater emphasis on energy efficiency, smart integration, and seamless design. In response, Midea is advancing its sustainability and innovation efforts to meet these growing demands.
As electricity costs continue to rise, consumers are increasingly prioritising energy-saving solutions. Many of Midea’s latest air-conditioners and refrigerators are Sustainable Energy Development Authority. (SEDA) certified, with 34 air-conditioner and 13 refrigerator models achieving a 4-star rating or higher. The company has also seen a significant increase in the adoption of inverter air-conditioners, with energy-saving models now exceeding 40% of total sales.
(From left to right) Alex Wong (王睿谦), Head of Product Management; Peter Jiang (江志海), Deputy General Manager; Mark Tam (谭达权), Managing Director; and Karen Tan (陈秀咪), Marketing Manager of Midea Malaysia, at the ribbon-cutting ceremony to officially launch the Midea New Product Launch 2025.
Beyond energy efficiency, seamless home integration is becoming a key factor in consumer purchasing decisions. Midea’s latest range of smart home appliances aligns with emerging trends by incorporating AI-powered capabilities and sophisticated modern designs. The latest product range is equipped with RFID and Wi-Fi capabilities, allowing users to control their appliances remotely through the SmartHome APP, ensuring a more intuitive and connected home experience.
Peter Jiang (江志海) (left), Deputy General Manager of Midea Malaysia, and Mark Tam (谭达权) (right), Managing Director of Midea Malaysia
Midea’s Growth and Market Expansion
Midea continues to strengthen its position as one of Malaysia’s fastest-growing home appliance brands, driven by rising demand for energy-efficient solutions. The company’s air-conditioner segment recorded year-on-year (YoY) growth exceeding 30%, while maintaining a 20% compound annual growth rate (CAGR) of the company over the past five years overall, reflecting sustained market momentum.
In 2025, Midea Malaysia has set its target on breaking RM1 billion in annual sales - projecting double-digit growth by banking on its more than 1,000 strong nationwide dealer network to ensure greater accessibility to its innovations for sustained rapid growth.
To solidify its leading benchmark in delivering smart home solutions and more intelligent, energy-efficient products to consumers, Midea is actively expanding its network of Midea Brand Stores outlets. Over the next two years, the company plans to upgrade over 50 of these stores nationwide, enhancing the overall customer experience. Simultaneously, Midea is focused on creating sales terminals equipped with professional technical support, expert consultation, and comprehensive one-stop experiential services, further demonstrating the company's unwavering commitment to excellence in customer service and its strategic role in industry development.
As part of its broader transformation, Midea is evolving into a technology-driven brand, enhancing its retail presence with a more consumer-friendly, immersive shopping experience. The company is revamping store layouts to reflect its commitment to innovation and smart home appliances, ensuring consumers experience innovative technology in an engaging, interactive environment.
Peter Jiang (江志海) (left), Deputy General Manager of Midea Malaysia, and Mark Tam (谭达权) (right), Managing Director of Midea Malaysia, in good sprits ahead of the Midea New Product Launch 2025.
The Next Wave of Smart Living
Midea is setting the stage for the next wave of smart living with its latest range of intelligent, energy-efficient home appliances. From the kitchen to the bedroom, these innovations were designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences - making smart living more accessible than ever. Centered around the SmartHome app, Midea has integrated Big Data, Artificial Intelligence, Cloud Platform, and other IoT technologies to create a smart home experience that allows users to live fulfilling lives with their families, while controlling their appliances through their phones. As Midea advances its vision for smarter, more sustainable homes, the new product line-up will be officially introduced in the coming months.
Hari Raya Promo
In conjunction with the upcoming Hari Raya Aidilfitri celebration, Midea will be rewarding customers with Touch ‘n Go rebates worth up to RM500 beginning 16 March 2025.
For more details, stay tuned to Midea Malaysia’s official channels for these and other latest updates.
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