‘Fox It!’ to Quench your Curiosity with Apple Fox Cider

Done with 2020 already? Not surprising, it’s been a strange year. Cancelled plans, postponed holidays, video calls instead of hanging out with your friends. In times like this, there’s only one thing to say: Fox It! That’s what Apple Fox, the cider made with wayyyy more apples, is encouraging Malaysians to do as they celebrate the annual apple harvest season, with special promotions, activities and contests for cider lovers nationwide.

So what does ‘Fox It!’ mean? Essentially, all it takes to have fun in these trying times is a little curiosity. So quench your curiosity and ‘Fox It!’ for some fun. Kicking this off, Apple Fox has launched a platform where you can scan the fox to reveal a full-fledged cider factory, complete with a number of cheeky foxes running the show.

What’s more, in addition to learning about how cider is made, if you keep a close eye and ‘Fox It!’, you stand to win exclusive prizes, including one of three gold foxes worth RM6,888 each! Among other prizes up for grabs are exclusive Apple Fox trolley bags, tote bags and duffel bags. Just sneak into www.applefox.com/foxit to find out more.

While fans take a break from their daily routine to ‘Fox It!’ and have a little fun, they can also purchase a limited edition 4-bottle pack of Apple Fox Cider that comes with an exclusive Apple Fox aluminium mug at participating hypermarkets and supermarkets, as well as on drinkies.my. This promotion is valid from early September, while stocks last.

Apple Fox Cider is in Town

#WhatTheFox is Apple Fox Cider and what the fox says? 

Great news to us in Malaysia, we can enjoy the newly launched Apple Fox Cider from this August onward. Inspired by New Zealand,  Apple Fox Cider ripples your senses with a crisp refreshing taste, made from only good, fresh orchard apples.

By going into the heart of natural freshness – the orchard – Apple Fox Cider captures the essence of purity from where the freshest apples are grown. Just like a fox hunting in the orchard, this alcoholic cider will steal the hearts of those seeking a brand that stands for straight-up, instant refreshment with a contemporary and bold edge. Perfect for those afternoon pick-ups Apple Fox Cider injects a much needed spontaneity to everyday mundane routines. 

Inspired by New Zealand cider makers, Apple Fox uses the best-kept secrets of cider making in creating a distinct, refreshing smooth drinking experience, served over ice. Stealthy by nature, the fox has been known to sneak into orchards to hunt for delicious, juicy apples. Apple Fox is stepping in using our wily friends' favourite fruit to craft great tasting apple cider. 

Apple Fox Cider contains 4.5% ABV and delivers an instant refreshing taste. Only the freshest apples sourced from orchards all over the world are picked to make the cider, ensuring a naturally crisp texture and intense flavour that makes the best tasting cider.
The meticulous process of creating Apple Fox Cider adds to the superior taste of the product. The selection of a perfect mix of crisp and tart apples is the first step in ensuring the unique brand flavour before the milling and pressing process that releases the natural apple juice, which is the basis for the fresh apple taste. On to the fermentation, blending and filtration processes in producing cider that consistently delivers refreshing apple taste.