Häagen-Dazs™, the world’s number
one super-premium ice cream brand, unveils their newest range of Häagen-Dazs™
Stick Bars in custom-built fridges across three cities in the region this
weekend to reward long-time fans of the brand.
On August
6th and 7th, Malaysians can unlock these new flavors with
the hashtag #HDRaiseTheBar and enjoy their complimentary ice cream from these
fridges at Publika Mall, Level G2 (Between The
Social and Fat Boys).
“We are really excited to give
consumers the opportunity to experience a new standard in ice cream stick bars
in a unique and exciting way,” said Ethan Lim, Marketing Director of General
Mills Southeast Asia on the innovative Häagen-Dazs™ experience.
The fridges unlocks on the strength
of the crowd-sourced social media chatter reaching critical mass on haagendazsraisethebar.com.my and
each unlocking launches a new flavor.
These five new flavour innovations
from Häagen-Dazs™ have been expertly made with 100% no artificial colorings and
additives and are available in single and multi-pack formats. The new
Häagen-Dazs™ Stick Bars are available in five new flavours:
●
Chocolate Choc
Almond is crafted with real Belgian cocoa combined with swirls of chocolate
fudge, in coating of Belgian chocolate and crunchy almonds.
●
Green Tea
& Almond flavour comes with the highest quality of matcha that gives a
deeply intense, fragrant green tea flavor ice cream and is coated in Belgian
chocolate and almonds.
●
Vanilla
Caramel Almond has premium Madagascar vanilla ice cream with rivers of
thick caramel sauce, in coating of Belgian chocolate
●
Strawberries
& Cream is ideal for anyone who wants to indulge in real fresh pieces
of strawberries infused into the ice cream finished with a coating of velvety
Belgian chocolate
●
Salted Caramel
enrobes the intense flavours of salted caramel coated with Belgian Chocolate.
Yay we have got our Vanilla Caramel Almond Häagen-Dazs™ Stick Bar
Häagen-Dazs™ has carefully chosen
these five flavours that will appeal to the local palate. Häagen-Dazs™ scouts
every corner of the world to source the best quality ingredients and the new
Stick Bars truly highlight Häagen-Dazs™’ core philosophy of using real quality
ingredients to produce their signature dense, rich and indulgent ice creams.